According to QYResearch’s market research report "2022-2028 China Live Streaming E-commerce Market Status Research Analysis and Development Prospects Forecast Report", this report provides a basic overview of the live streaming e-commerce market, including definition, classification, application and Industrial chain structure, while also discussing development policies and plans as well as manufacturing processes and cost structures, analyzing the development status and future market trends of the live broadcast e-commerce market, and analyzing the main production areas and future market trends of the live broadcast e-commerce market from the perspectives of production and consumption. Main consuming regions and major producers.
The COVID-19 epidemic has promoted the development of the stay-at-home economy, and the live streaming e-commerce business has also been greatly affected during this period. Last year was the hot spot for live streaming e-commerce, which can be said to be a grand event for all live broadcasts. At present, the live broadcast e-commerce market in my country is improving. The following is an analysis of the live streaming e-commerce industry in 2022.
Live broadcast e-commerce refers to the form of e-commerce that uses live broadcast as a channel to achieve marketing purposes. It is the product of the two-way integration of live broadcast and e-commerce in the context of the digital era. As an emerging industry, live streaming e-commerce is booming and is expected to become an important engine for future economic development.
Since 2018, China’s e-commerce live broadcast industry has become a hot topic. In 2019, the strong traffic and monetization capabilities of KOLs such as Wei Ya and Li Jiaqi further catalyzed the rapid development of e-commerce live broadcast. The outbreak of the epidemic in 2020 acted as a catalyst to stimulate the vitality of the e-commerce live broadcast industry. The market size increased by 121% compared with the previous year, reaching 961 billion yuan. Live broadcast e-commerce industry analysis predicts that China’s e-commerce live broadcast market will further increase to 1,507.3 billion yuan in 2022.
Analysis of the live broadcast e-commerce industry points out that since 2021, the era of national live broadcast has begun, e-commerce live broadcast has experienced explosive growth, and the industry chain has gradually improved. The country has successively introduced policies to encourage the development of the live broadcast e-commerce industry and focus on cultivating live broadcast talents. Due to the lack of supervision in the early stage, the live broadcast e-commerce industry was full of chaos. In order to strengthen industry regulations and ensure the healthy development of the industry, our country has successively introduced relevant regulatory policies and tax policy specifications. The live streaming e-commerce industry is developing well.
Online retail and e-commerce are greatly affected by the economic environment. Since the reform and opening up, my country's economy has developed rapidly. Affected by the COVID-19 epidemic in 2020, GDP growth slowed down and the economic environment was sluggish. As my country quickly adopted active epidemic prevention and control strategies, GDP growth began to recover in 2021. In the first quarter of 2022, GDP was 27.01778 billion yuan, with per capita disposable income Revenue was 10,345 yuan, and online retail sales were 3,012 billion yuan. Analysis of the live broadcast e-commerce industry shows that the e-commerce transaction volume in 2021 will be 40.14 trillion yuan.
In response to the changes in domestic and foreign markets during the COVID-19 epidemic, the Party Central Committee clearly proposed the establishment of a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles reinforcing each other. Against this background, the role of live streaming e-commerce in stimulating consumption potential has been well demonstrated and has become an important force in building a domestic demand cycle. Analysis of the live broadcast e-commerce industry points out that with the support of policies, the types of upstream participating enterprises in the live broadcast e-commerce industry continue to expand, and the types of products continue to increase. E-commerce live broadcast has become a new growth point for governments at all levels to boost the economy and stimulate consumption.
Because live e-commerce brings consumers an intuitive and vivid shopping experience, and has the characteristics of good marketing effect and high conversion rate, it has become a new growth driver of the e-commerce industry. Leading e-commerce platforms and content platforms such as Taobao, Douyin, Kuaishou, etc. have increased their investment. The strong players in the industry chain have a clear effect of constant strength. The advantages of leading KOLs and MCNs are solid and non-replicable. With the development of 5G technology and the continuous increase in live broadcast penetration, it will become a general trend for live broadcast categories and content to become increasingly rich, and the era of "everything can be broadcast" is coming.
Where are the future industry market development prospects and investment opportunities? To learn more about the specific details of the industry, you can click to view the report "2022-2028 China Live Streaming E-commerce Market Current Situation Research Analysis and Development Prospects Forecast Report".
The report conducts specific investigation, research, and analysis of various factors related to the industry, provides insight into the future development direction of the industry, the evolution of the industry's competition landscape, as well as technical standards, market size, potential problems, and the crux of industry development, and evaluates the value and effect of industry investment. Benefit level, put forward constructive opinions and suggestions, and provide reference basis for industry investment decision-makers and business operators.