2. Brand personality: referred to as bp for short, including brand naming, packaging design, product price, brand concept, brand spokesperson, image style and brand application object.
3. Brand communication: referred to as bc for short, including advertising style, communication target, media strategy, advertising activities, public relations activities, word-of-mouth image and terminal display (in terms of communication, BM is different from integrated marketing communication, and the media of BM can be a single media or a combination of several media, which is completely determined according to market demand. )
4. Brand sales: referred to as bs for short, including channel strategy, personnel promotion, shop assistant promotion, advertising promotion, event marketing and preferential rewards.
5. Brand management: bm for short, including team building, marketing system, brand maintenance, terminal building, morale encouragement, channel management and dealer management.