What is a graphic trademark?
Graphic trademarks consist of simple graphics and may not contain any text. Graphics have a wide range of materials, everything, and everything you imagine. It can be concrete images such as landscape paintings, portraits, animals and plants, or abstract modeling compositions such as some marks and symbols. Graphic trademarks are vivid and easy to remember, which not only has the function of recognition, but also gives people beautiful enjoyment. But the disadvantage is that it is not convenient to make a phone call.
1. what is word mark?
The so-called word mark refers to a trademark composed of characters (Chinese characters, Chinese Pinyin, minority languages and foreign languages or letters) and numbers. Usually, it refers to a trademark that is only composed of words, letters, numbers and their combinations according to the provisions of Article 8 of the Trademark Law on the combination of six elements of trademarks. Two, the difference between graphic trademarks and word mark is as follows:
Graphic trademarks emphasize the shape of pictures, such as "Li Ning" trademark. There is no Li Ning in the picture, but a long tail "L". As shown in the above figure, word mark does not emphasize graphics, but emphasizes the combination of words or letters, such as the "SONY" trademark, and the letter combination is "Sony". No matter in Sony's TV, camera or other products, only letters are seen, but no graphics. As shown above
Third, the advantages and disadvantages of graphic trademarks:
1, more intuitive, more artistic and more appealing.
2, not limited by language, no matter which country speaks what language, it can generally be understood, some can name at a glance, and some can leave a deep impression even if they can't.
It is not easy to call, especially abstract graphic trademarks, because there is no specific title, which hinders people's oral communication, is not convenient for advertising, and affects the sales of goods.
Advantages and disadvantages of word mark:
Chinese characters are easy to curse and publicize. As characters are an important part of trademarks, their characters, meanings, pronunciations, glyphs and writing styles play a major role in recognition and reading, so they are easy to distinguish and protect. However, word markers are also easily restricted by language.