Many brands have the same name because they want to increase their visibility and popularity, and the "Enterprise Name Registration and Management Regulations" also allow the duplication of brand names.

Having the same brand name can increase the visibility of your own brand and the brand with the same name, so you can save a lot of advertising costs and attract traffic, which indirectly improves your own brand effect. For example: If you choose a brand name that is the same as many big brands, you can increase the number of visits to your brand, which will have a great advantage in the commercial part. In contrast, big brands such as Alibaba will register names that are the same or similar to their own brand names, so as to prevent other brands from diverting traffic.

Article 6 of the "Enterprise Name Registration Management Regulations" stipulates: An enterprise is only allowed to use one enterprise name, which shall not be the same as or similar to the name of a registered enterprise in the same industry within the jurisdiction of the registration authority. If they are not in the same province and have different industrial and commercial registration authorities, they can use the same name, unless it is a well-known trademark that can be protected across regions and categories.

The Origin of Trademarks

The origins of trademarks can be traced back to ancient times, when craftsmen would imprint their signatures or "marks" on their works of art or utilitarian products. Over time, these marks evolved into a common trademark registration and protection system in the world. In the information age, with the deepening of world economic integration, the use and protection of global brand trademarks are no longer limited to traditional fields. The protection of intellectual property brands and trademarks on the Internet has received increasing attention.

How to allow brand trademarks to receive due attention, expression, identification and protection on the Internet is crucial to the healthy development of the global Internet.

The above information refers to Baidu Encyclopedia - Trademark