With more and more businesses, the competition of e-commerce operation is very fierce. Without some means, it is difficult for a new store to operate. Therefore, everyone who does e-commerce knows that it is very difficult to do it without brushing the bill. However, with the suppression of various brushing orders by major e-commerce platforms, brushing orders is not so good at present, and skills must be paid attention to. If you want to be an effective brush list, you must understand the algorithm of thousands of people in seven dimensions. When brushing the list, we must fully brush the list according to these seven dimensions and improve the weight of the store.
1. Pure working hours
2. Shopping habits
5. Buyer's age
6. Buyer's reciprocity
7. Consumption level (shopping price)
Second, the repeated distribution of five points
In the operation of e-commerce, it is very important to have a good product, so when a merchant has a product that wants to sell well, he will try to expose this baby in large quantities so that customers can see their own products when they receive this baby. It is a good way to get a lot of exposure and distribute it repeatedly. However, e-commerce platforms are not allowed to deliver goods, so how to deliver goods is very important.
1. Baby main picture:
2. Baby price
3. Baby Title
4. Baby attributes
5. Baby details page
Third, the baby design points
Everyone who does e-commerce knows that selling products is a buyer's map. It is very important to buy a good product master plan design. The author has also published an article about the design of the main map, "How does Taobao store operation increase the number of baby clicks?" You can go and see how to make the main picture. The following five points are very important.
1. Baby, the main picture must have a selling point.
2. Baby, the main picture had better have a border.
Baby, the main picture must have a background.
4. Baby, the main picture must have a price
5. Baby's main picture is matched with selling points and background colors.
Four, nine points of copywriting design
When customers are attracted by your main product map and click in, the transaction rate has reached 30%. At this time, a very important factor that can often promote the transaction is the copy of the product. If the customer wants to know a baby, he can only know it from the information expressed in the copy. If the copywriting design is reasonable, then the business is inseparable.
1. Affiliate marketing must be included in the copy.
2. There must be a copy corresponding to the selling point in the copy.
3. There must be people corresponding to the selling points in the copy.
4. There must be an evaluation of the selling point in the copy.
5. A copy must have a certificate of corporate reputation.
6. After-sales service
7. How much should I buy with preferential information?
8. The copy must be clear about why?
9. Copywriting must be logically juxtaposed and progressive.
Five, the three indicators of Dark Horse Ci
The first step in optimizing e-commerce operation stores is title optimization. How to optimize the title can refer to how to optimize the title of Taobao Baby written by the author. The latest eight ideas for your reference! "This article. How to choose the keywords of the title is very important, so how do we choose the keywords? Usually, we will have the following three factors as keywords screening:
1. The search index is high, 2. Baby high conversion rate, 3. The number of baby games is small.
Six, three rules of spatial algorithm
Select the core keywords of the product, and then combine them according to the keywords to form the final optimized title. The combination of keywords into topics involves an algorithm: spatial algorithm.
1. There must be core keywords on both sides of the space;
2. A title generally has two spaces;
3. The keywords on both sides of the space can be moved;
Seven, keyword matching method
In title writing, several key keywords of products are matched by spatial algorithm, and there are usually the following three matching methods:
1.
2. Perfect positive matching of pairing
3. Perfect match
Eight, the three components of the title
In order to make their products stand out among many businesses, the title is the most important part on the front page. Usually, we will match the following three types of keywords in headline writing:
1. Key words
2. Attribute words
3. Hot search words
Nine, the three basic principles of headline writing
There are also related algorithms in title writing. For example, "T-shirt" can be replaced by "T-shirt", which is the alias algorithm. In addition, try to fill in the title writing.
1. The title must contain an alias for the primary keyword.
2. The title should be full of words.
3, the topic is scored, as long as it is higher than the top eight scores.
X. product attribute words
Whether the product can be sold or not is closely related to the attributes of the product. Attribute words are usually used as the core keywords of titles, so what are attribute words? Usually we use one sentence to sum up "the limited view of age, skin color and national wealth". Explanation: "Limit" stands for determiners, including articles, demonstrative pronouns, possessive pronouns of adjectives, possessive cases of nouns, numerals and so on. "Opinion" is a descriptive adjective expressing opinions; "Shape" is an adjective, indicating size, length, height and shape; "Age" stands for age, an ancient and brand-new adjective; "Color" is an adjective indicating color; "Guo" is an adjective (noun), representing nationality, region and place of origin; "Material" is an adjective, indicating the material that constitutes the central noun. If it is a company, it needs to have an operating position, be versatile and know how to manage. You also need positions such as copywriter, artist, promotion specialist and customer service. If you are an individual, you should also have the skills to appeal to various positions.