L'Oreal, Wella, Capis, Schwarzkopf, 1 Schwarzkopf (black) Schwarzkopf (Germany in 1898, the world's leading hair care brand) official website: He is the world's four major professional hair care products One of the manufacturers, he works with nearly 200,000 salons in more than 80 countries around the world. It has been more than a hundred years since he produced the first shampoo. Let us look back at the "promoter of professional hairdressing"-Germany Schwarzkopf Professional. The Hans Schwarzkopf Era of Schwarzkopf Professional When talking about Schwarzkopf Professional, the name Hans Schwarzkopf must be mentioned. It was he who created a world of Schwarzkopf in a small chemical store a century ago. In Europe at the end of the 19th century, people used soap and a very expensive oil to wash their hair. In 1903, Mr. Hans Schwarzkopf launched the world's first hair dry cleaning agent (Schumpon) in the German market. Its brand logo is the black head logo that we are now familiar with. The German Schwarzen---means "black", and Kopf---means "head". Together, Schwarzkopf just represents the black head silhouette. Once this hair dry cleaning agent was launched, it immediately occupied all chemical stores in Berlin. From then on, Mr. Hans Schwarzkopf began to concentrate on the research and development and market development of shampoo. In 18 years, the black head silhouette entered Scotland, Russia , the Netherlands, Austria, Hungary and Switzerland, and established its first foreign office. It also established a printing plant for printing paper bags specifically for packaging shampoo. On February 12, 1921, Mr. Hans Schwarzkopf died at the age of 47. The era of Schwarzkopf professional Martha Schwarzkopf If Hans Schwarzkopf created a world of Schwarzkopf, then Martha Schwarzkopf created a kingdom of Schwarzkopf. After the death of Mr. Hans Schwarzkopf, his wife Martha Schwarzkopf took over the company, and their eldest son also dropped out of school to help run the family business. Martha has gone through a process of continuous development at Schwarzkopf → being completely destroyed by World War II → fully recovering after the war. She took over the company after the death of her husband, Mr. Hans Schwarzkopf. Under her leadership, the company continued to expand and grow, making Schwarzkopf's black head logo gradually become an internationally renowned brand. In this era, Schwarzkopf Professional started countless firsts: designing the first exquisite advertising posters for products and posting them in all railway and subway stations in Berlin to promote cleaning products; establishing a research center in Berlin , this was the first exchange and training center for hairstylists to provide a new method of hair care; in 1930, a new production factory was established in the Czech Republic and a Schwarzkopf professional hair salon was opened. In the next 2 years, they launched the first hair care products specifically for hair salons in Germany; in 1933, Schwarzkopf launched the world's first non-alkaline shampoo, which contained non-alkaline shampoo formula molecules. Onalkali, was originally developed for dry hair. The successful launch of this non-alkaline shampoo pointed out the development trend of the shampoo market in the future. In the following years, Schwarzkopf also opened a number of hairstyling schools; after the war, in 1947, the first cold perm product (Onaltherma) was launched in the West German market. On December 24, 1957, Ms. Martha Schwarzkopf died at the age of 82. Schwarzkopf Professional's Post-Schwarzkopf Era In 1960, Schwarzkopf launched the dye cream series we are now familiar with - Yica dye cream. In 1972, Schwarzkopf successfully entered the men's cosmetics market and launched foam hair dye in Europe. In 1987, Schwarzkopf, as an environmental pioneer, took the lead in using CFC compressed gas. In 1989, in order to train more excellent hairstylists, Schwarzkopf founded the Schwarzkopf Professional Academy in Hamburg, Germany. As an international research and training center it provides a platform for hairstylists to learn, communicate and enjoy creation. In 1992, Schwarzkopf won the award in the Oecopack competition, which was mainly for hairstylists, and the competition also awarded a trophy with the image of "black head" for the first time. Schwarzkopf Professional Henkel Era On November 1, 1995, the internationally famous The German company Henkel became the main holding company of Schwarzkopf. After becoming a branch of Henkel, the names of its products underwent some changes.

Supermarket products use Schwarzkopf & Henkel Cosmetics, while hair salon professional products use Schwarzkopf Professional, and assume the mission of being a professional partner of hair salons. Schwarzkopf Professional Academy was opened in India in 2001, and in the following two years, Schwarzkopf Professional Academy was also established in Brussels, Greece, Tokyo, Bangkok and other places. Since October 1, 2004, the Schwarzkopf Professional Department of Henkel (China) Investment Co., Ltd. has been fully responsible for the related operations and business of all Schwarzkopf Professional brands in China. Schwarzkopf Professional places China's professional salon hairdressing business in a high strategic position because the Chinese market has huge potential and it also meets the needs of Henkel's global development strategy. Schwarzkopf Professional has an exciting product line: world-renowned brands include Yicai, Polyflor, Shangsi, Qiaoling, Silvea and Straight Style, etc. They will provide unique professional services to their close partners, top hairstylists. Hairstylists can enjoy Schwarzkopf professional training at ASK Hairdressing Academy, and will also hold Schwarzkopf Creative Ambassadors for professional hairdressing for talented top hairdressers. Big prize. Schwarzkopf has always regarded itself as the "promoter of professional hairdressing" - that is, becoming the most professional partner of hairdressing designers. Schwarzkopf's future goal is to establish a people-centered professional cooperative relationship and grow together with salons and designers! 2006 Today, Schwarzkopf's famous "Afro-head" logo has been sold in more than 150 countries around the world, ranking among the world's three major hair salon brands, and is recognized and respected by many international professional hairstylists. The impressive achievements stem from Schwarzkopf's consistent professional technology and innovative concepts. She is using her "professional technology and reliable quality" to wholeheartedly depict the glory of the next century. 2 L'Oreal (well-known trademark in China, French brand, national inspection-free product) 3 Wella (brand of Procter & Gamble, German multinational brand in 1880) Official website: Wella was founded by German entrepreneur Franz Stroher in 1880 . In 1931, he moved his headquarters to what is now Darmstadt (Germany). After more than a century of development, it has spread all over the world, has 15,000 outstanding employees, and generates annual sales of more than 3.4 billion euros (approximately RMB 32.693 billion), becoming a professional hair salon company specializing in products. A multinational company, it also occupies a considerable share of the global retail market. In 1981, Wella signed a joint venture agreement with Tianjin No. 1 Daily Chemical Factory, becoming the first Western hairdressing company to enter China. In 1995, the Chinese partner sold its shares to Wella. Since then, Wella China has been transformed into a wholly-owned subsidiary of Wella, Germany. Its official full name is: Wella Cosmetics (China) Co., Ltd. In 1983, Wellabo was officially launched, bringing new concepts of hair care and hair care such as "shampoo" and "conditioner" to China for the first time. In 1986, Bomei cold perm essence entered Chinese hair salons as the first professional product, bringing the first popularization of international perm standards in the hair salon industry. In 1992, the application of KOLESTON's advanced hair dye products and technology in Chinese hair salons enabled the domestic hairdressing industry to truly synchronize with the international world for the first time. In 1998, Wella introduced a newer generation hair dye product that complies with European homogeneous safety standards - Kerisbeijia dye cream into China. Another perm product - Binfang's intelligent induction formula cold perm essence is newly launched. Its unique "automatic identification of hair structure" induction technology reinterprets the new concept of perm for the Chinese hairdressing industry. 4 Cabis (France, professional French hair care brand) official website: www.cab-s.com While effectively improving the condition of your hair or scalp, you can also get a kind of physical and mental relaxation and pleasure. In 1980, scientists under Capis conducted scientific analysis and extraction using French Bordeaux red wine and wine from Chateau Lafite, and were the first to discover that red wine polyphenols and red wine SOD can effectively eliminate hair free radicals and penetrate deep into the hair. The core of cells activates the vitality of hair, creating the first red wine hair care in the industry.

Today, cab-s has fully entered the Chinese market, bringing a new hair care concept to Chinese consumers and interpreting France's most cutting-edge scientific and technological achievements - cab-s professional hair care products for Asian people.