Hilton International Hotels Group (HI), a branch of the Hilton Group headquartered in the United Kingdom, has the right to use the "Hilton" trademark worldwide except the United States. Hilton Hotels International operates and manages 403 hotels, including 261 Hilton hotels, 142 mid-market "Scandik" hotels, and 12 joint ventures with North America-based Hilton Hotel Management. 18 "Conrad" (also known as "Conrad") hotels in countries. Its global marketing alliance with Hilton Hotel Management Company has brought the total number of hotels owned by both parties to more than 2,700 worldwide, of which more than 500 hotels share the Hilton brand. Hilton Hotels International has more than 71,000 employees in 80 countries around the world. Basic introduction Chinese name: Hilton Hotel Foreign name: HI Location: Hilton in the UK Founder: Conrad Hilton Founder, service scope, hotel concept, development history, 1907, 1928, 1949, 1964, 1967 Year, 1988, 2004, 2005, 2006, 2007, 2008, operation and management, global expansion, global market, in China, domestic distribution, Beijing, Tianjin, Qingdao, Kunshan, Wuxi, Wuhan, Chongqing, Hefei , Zhengzhou, Sanya, Shanghai, Hong Kong, Changzhou, Guangzhou, Xi'an, special introduction, geographical location, founder Konrad N. Hilton (1887-1979): King of hotels, hotel tycoon, Hilton Hotel Group Founder. Hilton (Konrad 1887-1979), an American hotel giant, is known as the hotel emperor. Born in 1887 in New Mexico, USA, he was one of the top ten plutocrats that once controlled the US economy. He served in the military during World War I and was sent to the European battlefield. He was discharged after the war and later ran the hotel business. Service scope: 18 award-winning ultra-luxury hotels around the world, Conrad, are located in capitals and exotic resorts in Europe, America, Asia-Pacific and the Middle East/Africa. Conrad creates value for business and leisure travelers by establishing and maintaining the highest levels of service, in line with the famous "Conrad Service Culture" philosophy. The hotel rooms are comfortable and exquisite, the restaurant is noble and elegant, the fitness club is well-equipped, and the conference supporting facilities are high-end and complete. Between 2005 and 2007, Conrad also plans to open five more hotels in the United States, Thailand, Japan and the United Arab Emirates (Dubai). All Conrad hotel guests have access to Hilton Worldwide Reservations Centers and Hilton HHonors (R), its renowned guest loyalty program. Hilton hotels in the United States are owned and managed by Hilton Hotels Corporation (HHC). Hilton Logo Hotel Concept Hilton's motto in operating the hotel industry is: "Did you smile at your guests today?" This is also the core content of his book "Feeling at Home". Hilton Hotels in the United States was founded in 1919. In less than 90 years, it has expanded from one hotel to more than 100 hotels in major cities on five continents, becoming one of the largest hotels in the world. Over the past 80 years, Hilton Hotels has been doing so well and its wealth has grown so fast. What is the secret of its success? Through research, it is found that the secret of its success lies in firmly establishing its corporate philosophy and elevating this concept into a brand. Culture is implemented into the thoughts and behaviors of every employee. The hotel creates a "home away from home" cultural atmosphere, pays attention to the cultivation of etiquette for corporate employees, and reflects it through the "smile service" of service staff. The 89-year-old Donald Hilton, the chairman of Hilton Corporation, has been inspecting the business of his Hilton hotels and hotels in various countries for more than 50 years. Hilton flies from one continent to another and from one country to another every day. Make a special trip to see if Hilton etiquette is implemented in the actions of employees. Today, Hilton's "hotel empire" has extended all over the world, and Hilton's assets have grown from US$5,000 to tens of billions of US dollars. Hilton Hotels has annexed the New York Waldorf Astoria Hotel, known as the "King of Hotels", and purchased the New York Plaza Hotel, known as the Queen of Hotels, and is famous in the global hotel industry.

Hilton believes that hotels are an industry of service and hospitality. In order to meet the requirements of customers, the Hilton empire is not only full of smiles everywhere, but also in terms of organizational structure, Hilton strives to create a system as complete as possible and become a comprehensive service organization. . Therefore, in addition to providing complete food and accommodation, Hilton Hotel also has coffee rooms, conference rooms, banquet halls, swimming pools, shopping malls, banks, post offices, flower shops, clothing stores, airline agencies, travel agencies, taxi stations, etc. A complete set of services and facilities. The guest rooms are divided into single rooms, double rooms, suites and luxury suites for state leaders. The restaurant also has high-end restaurants and convenient fast food restaurants. All rooms have air conditioning. Indoor equipment, such as wine cabinets, telephones, color TVs, radios, refrigerators, etc., are all available, making guests staying at the Hilton Hotel truly feel "at home". History of Development: On Christmas Day in 1907, the year of the Great Economic Panic in the United States, a 20-year-old child named Conrad Hilton opened a family business in an adobe house filled with groceries in the town of San Antonio, New Mexico, USA. He went to the hotel to make ends meet and celebrated his birthday. He also said to his mother: "I want to raise 1 million US dollars to build a new hotel named after me." He pointed to a lot of place names in the newspaper and said: "I want to build a new hotel named after me." Hotels were built everywhere, and one was opened a year. "It was also Christmas in 1928. 21 years later, on Conrad Hilton's 41st birthday, all these dreams were realized one by one, and much faster than expected. Hilton hotels named after him have been built in Dallas, Abilene, Waco, Marin, Plainview, San Angelo and Lubbock. In 1949, Hilton International was spun off from Hilton Hotels Company and became an independent subsidiary. In 1964, Hilton International was listed in New York. In the 20 years between 1967 and 1987, Hilton International was acquired three times, and was finally purchased by the Hilton Group, formerly the Ladbrok Group. Entered the Chinese market in 1988. In 2004, Hilton pioneered leisure and innovated the Hilton Lounge. This new type of room creates a unique environment in which customers can recuperate physically and mentally, with dimmable lighting that goes bright or dark, and fresh fruity and floral scents in the air, helping customers relax and rest. Nowadays, even the clothing requirements for hotel staff have been greatly relaxed, and employees can even serve guests wearing their favorite clothes. On March 23, 2005, Hilton International Hotel Group revealed that its most high-end ultra-luxury hotel brand Conrad (CONRAD), which has only 17 hotels in the world, will enter the Chinese mainland market. The first hotel is expected to be located in the Xintiandi area of ??Shanghai. Hilton The Conrad brand that will enter Shanghai is a hotel with stage theater entertainment functions. On June 7, Hilton International Hotels Group (HI) and China Real Estate Group signed an agreement in Beijing, announcing that the "Conrad" hotel would settle in Beijing; the group's budget hotel brand "Scandic" Signed at the same time, both projects will be developed by China Real Estate Group Overseas Development Co., Ltd. and are planned to open before the 2008 Beijing Olympics. Hilton Hotels Group only has 18 Conrad hotels in the world. The Conrad Hotel Beijing has 200 rooms and 100 serviced apartments; the Scandic Hotel has 400 rooms and 100 serviced apartments. This is the first Scandic hotel outside Europe, and Beijing will become the first city in the world to have all three Hilton international brands, including luxury hotel Conrad, upscale hotel Hilton and mid-market economy hotel Hotel Scandic. In July, the American "HOTELS" magazine announced statistics for 2004. Hilton Group (USA) had 2,259 hotels and 358,408 rooms in 2004, ranking 11th; in 2003, it ranked 10th, with 2,173 hotels and 348,483 rooms. Under an agreement between the companies, Hilton International and Hilton Hotels Corp. (HLT) share operating rights to the Conrad brand, which includes 17 hotels in 13 countries.

Hilton International has the right to use the Hilton brand name in regions around the world except the United States. It owns brands such as Hilton, Scandic and Conrad, and operates 403 hotels, of which 261 are branded Hilton and the other 142 are targeted at the mid-range market. Scandic brand. Hilton International Hotel Group is a branch of the Hilton Group headquartered in the United Kingdom. It has the right to use the Hilton trademark worldwide except North America, and manages 405 hotels, including 263 Hilton hotels and 142 Scandic hotels around the world. It has more than 70,000 employees in 78 countries and has more than 10 hotel brands at different levels. Hilton International Group is known for its cautious development in the world. On December 29, hotel and gaming company Hilton Group announced the sale of its hotel business to Hilton Hotels Corporation of the United States for 3.6 billion pounds ($6.2 billion). The transaction will allow the two Hilton The companies were reunited after splitting in 1964, with Hilton Hotels Corporation focusing on its U.S. operations while the Hilton Hotels Corporation focused its efforts on other international markets. Hilton Hotels (HLT) plans to open 175 to 200 hotels in North America and 15 to 20 hotels overseas in 2006. In 2005, the construction of the Chinese website began. In 2005, Hilton Hotels Corporation announced that it would sponsor the U.S. delegation to the 2008 Beijing Olympic Games. On New Year's Day 2006, Shanghai Jinmao Hilton Hotel opened. On February 16, Hilton Hotels Corp stated that it would give priority to exploring Asian markets such as China and India and plan to find partners in China. It may introduce the Hilton Garden Inns brand to China for the first time and hopes to establish 50 hotels. Around the hotel brand. In 1994, American Hilton was separated from the Hilton Group headquartered in London, England, and independently operated more than 2,300 Hilton hotel businesses in the United States. At the end of 2005, the British Hilton Group announced that it would sell its hotel business to American Hilton for 3.6 billion pounds. The Hilton Garden Inn project is the new deal for the merged Hilton. Hilton's five hotels in China have been opened in Shanghai, Beijing, Hefei, Chongqing, Sanya and other places, with a total of 2,514 rooms. On March 14, the American Hilton Group announced that after signing an agreement with the Las Vegas Sands Group, Hilton will build two hotels in Macau, one of which is a Hilton Hotel (1,200 rooms) and the other is a Conrad Hotel (300 rooms). An agreement will be signed with Las Vegas Sands to build the hotel in the second quarter. In 2006, two more Hilton hotels were opened in Xiamen and Sanya, of which Hilton Sanya was the first Hilton resort hotel in China. In 2014, New York's Waldorf Astoria Hotel was sold to China's Anbang Insurance for US$1.95 billion. In the first half of 2007, the Xiamen Hilton Hotel opened with 410 rooms. Hilton Hefei Yuanyi opened grandly in February 2007. Located in Hefei, the capital city of Anhui Province, China, Hilton Hefei Yuanyi is committed to becoming the first choice hotel for business, travel and conferences. Koos Klein, president of Hilton Middle East and Asia Pacific, said: "I am very pleased that Hilton Hotels Group has opened its fifth hotel in China! In the next three years, Hilton Hotels' development goal in China is to manage more than 8,000 rooms, so the next step We will build ultra-luxury Conrad hotels in the region and Hilton Garden Inn brand hotels for the mid-range market,” said Koos Klein, President of Hilton Middle East and Asia Pacific. “The opening of Hilton Hefei Yuanyi Hotel will be our first step into this market. The iconic move, its individuality and standardized design are the future development direction of the Hilton brand in China, and we are committed to building a hotel that is loved by Hilton loyal customers, modern young people and high-end tourists." Designed by the world-renowned architectural design company Bamadan. The overall elements of Hilton Hefei Yuanyi Hotel, built with excellence, perfectly combine traditional Chinese culture with contemporary Western design. The lobby on the fourth floor is surrounded by rectangular tempered glass and decorated with fashionable and bright colors, making it feel warm and comfortable. The perfect combination of marble floor and crystal vertical lights makes the overall interior decoration appear dignified and gorgeous.

Compared with the United States, Hilton hotels have lower brand recognition in other countries, but in the eyes of international tourists, Hilton is the first choice. People are impressed by the room settings that are divided into office areas, relaxation areas, and washroom areas. familiar. Travelers who stay at Hilton can earn points on flights on more than 50 airlines. International Hilton Hotel Co., Ltd. receives hundreds of thousands of tourists from all over the world every day, with annual profits of hundreds of millions of dollars, ranking first among the largest hotels in the world. In addition to Antarctica, Hilton has spread all over the world. In 2008, Hilton announced in Shanghai that the Conrad luxury hotel would be opened in Xintiandi, Shanghai in 2008. Operation and management Operation and management strategy (1) Franchise expansion market Hilton's development model has gone through several stages such as self-construction model, management contract, and franchising. Before the 1950s, Hilton continued its self-construction model. The group developed slowly and lost development opportunities. The management contract method founded by Hilton in the 1960s quickly expanded the group's market network through management output, and the brand's international influence rapidly increased. In the 1990s, Hilton began to implement the "franchise" approach to expand, gradually selling its own hotels and retaining only management rights and franchised brand rights. Hotel management companies have gradually shifted their business focus to high-end profit areas: brand maintenance, market promotion and other advantageous areas. In 2004, the franchise ratio of Hilton brand exceeded 70%. (2) Brand diversification development model Hilton adopts a brand diversification development strategy. Based on a detailed classification of the market, Hilton adopts the brand diversification strategy of "main brand + series of sub-brands" and uses various hotel brands to provide Different levels of services meet different customer needs and specialize in various market segments. For example, Hilton's main brands include Hilton, Conrad, Scandic, DoubleTree, Embassy Suites Hotel, Homewood Suites Hotel, Garden Inn, Hampton Inn, Hilton Vacation Club, etc. Each brand has a specific main target market. , thereby greatly increasing Hilton's share of the global hotel market. (3) Smile shapes the brand image. When Hilton started his business, his mother once said to him: “In addition to being honest to customers, we must also find ways to make everyone who stays at the Hilton Hotel want to stay again. You have to find such a simple, easy, cost-effective and long-term way to attract customers, so that your hotel can have a future." His mother's words made Hilton ponder, how can we attract customers in a simple, easy, cost-free and long-lasting way? Hilton thought about it again and again, but still couldn't think of a good answer. So, he visited stores and hotels every day and experienced everything as a customer. He finally got an answer: service with a smile. So Hilton positioned its corporate philosophy as "providing the best service to customers who trust us" and elevated this philosophy to brand culture, implementing it into the thoughts and behaviors of every employee, thus creating a unique "smile" "Brand image. Every employee of the Hilton Hotel is earnestly warned: Use "smile service" to create a "home away from home" cultural atmosphere for guests; Hilton promises to customers: In order to maintain a high level of customer satisfaction, we constantly listen to and evaluate customer opinions , implement a fair system to handle customer complaints and respect the rights of consumers in each country in which we operate. (4) Innovative personal *** projects Hilton Hotel Group attaches great importance to taking customer needs as the starting point to innovate hotel products and services, thereby surprising guests. Hilton has adopted many customer-friendly strategies in product development. In view of the unaccustomedness and inconvenience of tourists away from home, Hilton Hotels has specially launched TLC rooms (i.e. Travel Life Center) to minimize the difference between tourists' accommodation in hotels and accommodation. The difference between homes ensures that guests can have adequate sleep, a healthy travel lifestyle, and helps guests reduce the stress they feel when traveling. In October 1996, Hilton Hotel Company cooperated with the National Sleep Foundation (NSF) to launch 25 SLEEP-TIGHT rooms. Hilton Hotels also launches various special services, such as setting up a romantic night for couples celebrating anniversaries or newlyweds, providing guests with a relaxing weekend at extremely low room rates, and special services for the elderly. Hilton's continuously innovative and differentiated hotel products and services have won a large number of loyal customers. (5) Comprehensively carry out marketing Hilton Hotel Group's first-class market performance is closely related to its first-class marketing to a large extent.

First of all, Hilton attaches great importance to market research to prepare and grasp market demand. It has a dedicated department responsible for collecting market information from airlines, travel offices, and government agencies around the world as the basis for group marketing and product development decisions. Secondly, various forms of efficient promotional activities have greatly enhanced the visibility and influence of the Hilton brand. Hilton often carries out various promotional activities around the world, such as Honors promotions, silver travel promotions, weekend getaway promotions, family vacation stop promotions, etc., attracting a large number of specific target markets. At the same time, we also attach great importance to charity marketing to establish a good social image of the company. Hilton Hotels Group has established a special donation review committee whose responsibility is to determine the use of the company's charitable funds. Hilton's donations mainly focus on the following areas: education, health, youth projects, local affairs and public policies. Thirdly, Hilton attaches great importance to the use of Internet technology for marketing. In 1973, all Hilton hotels uniformly used CRS; in April 1999, Hilton Hotel Company announced the use of a new central reservation system (HILSTAR); in August 1995, the Hilton Internet site was opened. Advanced information network technology has added wings to Hilton's expansion into the global market. Global Expansion Global Market According to an agreement between the companies, the "Hilton" brand is jointly used by Hilton International and Hilton Hotels Corp. Hilton International is headquartered in the United Kingdom and has the right to use the Hilton brand name in regions around the world except the United States. It owns brands such as Hilton, Scandic and Conrad, and operates 403 hotels, of which 261 are branded Hilton and the other 142 It is a Scandic brand targeting the mid-range market. In 2005, Hilton International planned to seize the opportunity of the good economic development momentum and the burgeoning leisure industry in Central and Eastern Europe to significantly expand the group's chain hotel network in Central and Eastern Europe. Hilton International is currently negotiating with Russia to open the first Hilton hotel, the Conrad Hotel, in Moscow; it has signed an agreement with the relevant Ukrainian authorities to open a Hilton hotel in Kiev; a Hilton hotel in Warsaw, Poland is about to open; An agreement to operate a Hilton hotel in Bratislava, Slovakia, has also been signed. Hilton International also hopes to expand the number of the company's three-star budget hotels, Scandic Hotels, in Central and Eastern Europe through franchising. Currently, such budget hotels are mainly concentrated in the Nordic region and the Baltic countries. In China, the opening of the Shanghai Hilton Hotel in 1988 marked the Hilton Group's entry into the Chinese market. In the 1990s, because the group's development strategy was mainly in the North American and European markets, Hilton's expansion pace in the Chinese market obviously lagged behind other international hotel groups. Entering the new century, as China's hotel market becomes increasingly large and Hilton Hotels Company of the United States acquires Hilton International of the United Kingdom. After the Hilton brand becomes a unified entity, the focus of the group's development strategy begins to shift to the Asian market, especially the Chinese market. Hilton accelerates its The pace of expansion in the Chinese market. On March 23, 2005, Hilton International Hotel Group revealed that its most high-end ultra-luxury hotel brand Conrad (CONRAD), which has only 17 hotels in the world, will enter the Chinese mainland market. The first hotel is expected to be located in the Xintiandi area of ??Shanghai. On April 23, 2005, the Suqian Oriental Hilton Hotel started construction and was put into use in the first half of 2007. It is currently the first five-star hotel in northern Jiangsu and even the entire Huaihai Economic Zone. On June 7, Hilton Hotels International (HI) and China Real Estate Group signed an agreement in Beijing, announcing that the "Conrad" hotel would settle in Beijing; Hilton Beijing Hotel's economic hotel brand "Scandik" (Scandic) signed a contract at the same time and plans to open before the 2008 Beijing Olympics. Beijing will become the first city in the world to have all three Hilton international brands, including the luxury hotel Conrad, the upscale hotel Hilton and the mid-market budget hotel Scandic. In December 2005, the first Hilton Worldwide resort was built on Hainan Island. In 2005, a Chinese website will be built. On New Year's Day 2006, the Shanghai Jinmao Hilton Hotel opened. In 2006, two more Hilton hotels were opened in Xiamen and Sanya, of which the Sanya Hilton was the first Hilton resort hotel in China.

Currently, Hilton is planning to introduce the "Hilton Garden Inn" brand into China. Domestic distribution: Beijing DoubleTree by Hilton Hotel Beijing Capital Airport Hilton Hotel Beijing Wangfujing Hilton Hotel Beijing Hilton Hotel Tianjin Sino-Singapore Eco-City Shimao Hilton Hotel Qingdao Qingdao Xinjiang DoubleTree by Hilton Hotel Kunshan Kunshan Huaqiao DoubleTree by Hilton Hotel Wuxi Wuxi Lingshan Yuan— DoubleTree by Hilton Hotel Wuxi DoubleTree by Hilton Wuhan Wuhan Hilton Hotel Chongqing Chongqing Hilton Hotel Chongqing Hilton Nanshan Hot Spring Resort Hefei Hefei Yuanyi Hilton Hotel Zhengzhou Zhengzhou Hilton Hotel Sanya Jinmao Sanya Hilton Hotel Wanda Sanya Haitang Bay DoubleTree Resort by Hilton Shanghai Shanghai Hilton Hotel Shanghai Hongqiao Yuanyi Hilton Hotel Hong Kong Conrad Hong Kong Changzhou Changzhou Hilton International Hotel Guangzhou Guangzhou Baiyun Wanda Hilton Hotel Xi'an Xi'an Hilton Hotel Special Introduction Beijing Hilton Hotel Beijing Hilton Hotel is located in the center of the Chaoyang Commercial and Diplomatic Embassy District in Beijing. It is a 20-minute drive from Beijing Capital International Airport and is connected to major tourist attractions including Tiananmen, the Summer Palace, the Forbidden City and the Great Wall of China. It is only minutes away from major shopping malls and entertainment venues. Hilton Beijing offers 503 guest rooms and suites, bringing you relaxation and comfort. The prestigious Hilton Hotel provides you with supreme cuisine. Shanghai Hilton Hotel Beijing Capital Airport Hilton Hotel Beijing Capital Airport Hilton Hotel has 322 spacious and bright rooms, all equipped with high-quality double-layer soundproof floor-to-ceiling windows. The hotel provides a 24-hour free airport bus, which runs every 15 minutes to Terminal 3 (gate 5 on the first floor) and every 30 minutes to Terminals 1 and 2 (gate 5 on the first floor of Terminal 2). door). Shimao Hilton Hotel in Tianjin Sino-Singapore Eco-City opened in January 2015. It is the first super five-star hotel in the eco-city and the first hotel in Binhai New Area to have the national three-star green building label. The hotel is designed based on the palace of the Qing Dynasty. It is quaint and unique. Its architectural style is a courtyard hotel, with a total construction area of ??76,635 square meters, including 301 guest rooms with complete modern facilities, a 1,500-square-meter banquet hall, and a multi-functional conference room. Chongqing Hilton Hotel Chongqing Hilton Hotel has a banquet hall with an area of ??551 square meters, which can accommodate large-scale banquets and receptions for 500 people at the same time. Six simultaneous interpretation rooms make the banquet hall the first choice for holding international conferences. In addition, 7 multi-functional rooms are equipped with the most advanced audio-visual systems, and the renowned "Hilton Conference" service team can make various activities organized by you easier and more comfortable. The DoubleTree by Hilton Hotel in Beijing, Chongqing Municipal Public Security Bureau has just informed the media: On June 20, Hilton Hotel (Hilton) was banned from Chongqing City on June 20 due to shareholders being involved in gangs, introducing and housing women for prostitution, operating illegally and deliberately disrupting social order, causing bad social impact. The police ordered the business to be closed for rectification. Hilton Hotel is a foreign-related star hotel. During the special campaign to crack down on gangsters and eliminate evil, the police found out that the hotel's shareholders and relevant managers had long been in close contact with gangsters, so they filed a case and summoned them. However, the hotel believed that it had the background and connections, and still went its own way and acted unscrupulously. Since November last year, the hotel has been investigated and punished twice by the public security organs due to illegal operations. During this period, the Central Comprehensive Management Office and higher-level public security organs came to Chongqing for an unannounced visit and also discovered illegal business practices in the hotel, so the police issued another warning to the hotel. However, the hotel not only failed to make rectifications, but also criticized and even made vicious remarks about the crackdown on organized crime and the law-based management of public security organs. In particular, they use the convenient conditions of foreign-related hotels to create social impact, deliberately create trouble during government affairs and foreign affairs receptions, distort relevant national law enforcement regulations, expand adverse effects, and seriously damage the image of Chongqing. On the evening of June 19, during the investigation of the hotel, the police found that its management, hotel security, bellmen, front desk registrars, and hotel and entertainment venue employees formed a complete chain of interests, forming a huge introduction and accommodation with the rest of the society. Women's prostitution gangs provide "one-stop" services and make huge profits from them. And 102 suspects were arrested at the scene. After preliminary review, 22 people have been criminally detained. The review found that the gang was also involved in drug crimes. That night, the police again summoned the hotel's gang-related shareholders and continued to investigate their illegal and criminal activities.

Based on the investigation of the Beijing Wangfujing Hilton Hotel, the police decided on the 20th that in view of the fact that the hotel's shareholders were involved in gangs, operated illegally, harbored filth, and committed crimes against the odds; violated social management, deliberately caused trouble, and affected Chongqing's image, they ordered it to suspend operations for rectification in accordance with the law. . At the same time, judging from the situation at hand, the police found that a small number of political and legal police officers were involved, acting as a "protective umbrella" for the criminal gang and enforcing the law in violation of regulations. The police stated that no matter who is involved in the case, they will be investigated and dealt with resolutely and will never be tolerated. Location Address: Hilton Hotel, No. 250 Huashan Road, Jing'an District (near Yan'an West Road) Hilton Hotel Pictures