1. With CCTV in the 1990s: China Central Television (English China Central Television, referred to as CCTV), referred to as CCTV, is the national television station of the People's Republic of China. It was piloted on May 1, 1958 and officially broadcast on September 2. It was originally named Beijing Television and was renamed China Central Television on May 1, 1978.

2. Scandal: In the mid-1990s, through Taiwan’s cable TV lines, you could watch CCTV’s 1, 2, 3, and 4 sets. At that time, there were not many local cable TV channels in Taiwan, so there would be a situation where foreign channels were received to "fill in the gaps". In addition to these four CCTV channels, the mainland TV channels that Taiwan cable TV users could watch at that time were Guizhou TV, Yunnan TV, Xinjiang TV, and Beijing TV. Taiwanese cable TV users in different counties (cities) may not necessarily be able to see the same TV channel from the mainland.

Taiwan rejected four programs in the late 1990s

Liu Fangfei (hidden by CCTV because she was implicated in the corruption and bribery case of former China Development Bank Vice President Wang Yi)

Right and Wrong

Scandal

Using photos of living people to impersonate dead people. In July 2007, a CCTV-12 feature titled "Exposing the Secret of MLM" introduced a A female college student jumped off a train and died after participating in a pyramid scheme, and three photos of the deceased were broadcast. Despite the mosaic processing, many netizens still saw that the so-called "life photos" of the deceased were actually photos of the Internet celebrity Ayawawa's life. After Ayawawa learned about the incident, he clarified the matter on his blog overnight, and published a screenshot of the CCTV special film to compare with the original photos of his life, saying: "Please take a look at the photos and remember me. If there is a memorial service, please remember to notify me." Me." Compared with Ayawawa's self-deprecating attitude, netizens unanimously pointed the finger at CCTV, and many netizens reacted fiercely. Afterwards, CCTV responded in a low-key manner, saying that the incident was caused by the negligence of the temporary workers. CCTV's credibility has declined. "World Football" invited Thierry Henry to play pirated games. The "World Football" column broadcast on the evening of June 4, 2007 by CCTV Sports Channel was pointed out that smuggled game consoles and pirated software were openly used. Part of the show was host Duan Xuan and guest French forward Thierry Henry playing the Xbox 360 game Winning Eleven X. The Winning Eleven X is an incomplete folk Chinese version, and the XBOX 360 console running this game must be specially modified. In addition, neither XBOX 360 nor Winning Eleven X has been officially released in mainland China. Therefore, the netizen who first exposed this incident pointed out that "playing pirated games on Xbox 360 requires using 'violent' means to crack the console. This not only infringes on Microsoft's intellectual property rights, but also infringes on the copyright of the game company Konami!" Afterwards, the "World Football" program team said they had no knowledge of whether piracy was used. In the 2006 Top Ten Sports Figures Fraud Incident, CCTV was discovered by netizens on February 3, 2007 that it had revised the number of votes in the online voting for the 2006 Top Ten Sports Figures election by increasing the votes of Ding Junhui and Xu Yuhua, who were originally ranked second and third. The number of votes caused the ranking of e-sports player Li Xiaofeng (screen name Sky), who originally received the highest number of votes, to fall to third place. The incident caused dissatisfaction among netizens, especially those who love e-sports. This incident was first discovered by netizens on China's largest e-sports portal forum and witnessed evidence was left. After that, the news spread quickly on the Internet, triggering fierce condemnation from netizens, especially those who love e-sports. They pointed out that China's largest official television station, which has always advertised itself as fair and authoritative, had committed fraud and relied on its political monopoly to block and suppress other major media, preventing the incident from making any substantial waves in society. Only some The local newspaper has news. He also said that after the selection results were announced, some senior government officials who attended the award ceremony and praised the process as "fair, transparent and effective" were helping CCTV to commit fraud. CCTV still has not provided any explanation for its behavior. However, this incident has been accused by table tennis fans and chess players as a slander against CCTV by netizens who love e-sports. There are different opinions on whether it is true or not.

Incident of trademark registration by condoms In China, a condom manufacturer registered "Central Set" as a trademark, which caused dissatisfaction with CCTV. "Central Television One" is the abbreviation of "China Central Television's First Television". "Xinwen Lianbo" failed to change host. On June 5, 2006, Kang Hui and Li Zimeng appeared on "Xinwen Lianbo" for the first time, attracting attention. (The timing is very special, as it is only one day before June 4th.) However, the replacement plan was aborted because Li Zimeng smiled while reporting on a mining accident. Scholars become stars: CCTV’s “Hundreds of Scholars Forum” has received high ratings in recent years. However, several well-known scholars who came to the "Hundred Schools Forum", such as Liu Xinwu, Yi Zhongtian, Yan Chongnian, Yu Dan, etc., all encountered great controversy. Liu Xinwu has been criticized in his series of lectures on "A Dream of Red Mansions" because his arguments currently have no textual support. Yi Zhongtian's lectures were considered by some to be unoriginal, and he was even dubbed as an "academic superman" by some. But on the other hand, "scholar stardom" has played an extensive publicity role. When "Liu Xinwu Reveals the Dream of Red Mansions" was broadcast, it attracted widespread attention and set off a new round of "Red Scholarship craze". Stimulated the development of culture. In the "Dream China" series of incidents, CCTV was accused of using administrative means to preserve the face and status of the industry leader, using documents from the State Administration of Radio, Film and Television to criticize and even suppress some powerful local satellite stations and reduce their development space; "Dream China" is One case. He caused traffic jams during registration, Li Yong's venomous words when hosting, Zhao Shu's withdrawal from the Hangzhou singing area of ??"Super Girl", and rumors that Li Yuchun had participated in "Dream China" all harmed CCTV's image. "China News" Beslan hostage lottery with prizes During the Beslan hostage crisis in Russia, CCTV-4 "China News" used the number of victims to conduct a lottery with prizes, which was widely controversial. Afterwards, CCTV handled the incident in a low-key manner. "The Peony and the Rose" Incident Hunan Provincial News Website "Stars Online" reported: Starting from January 15, 2007, CCTV-8 will broadcast the Japanese drama "The Peony and the Rose" at 22:00 every day. The play premiered on Japan's Tokai TV in January 2004 and was broadcast on Taiwan's JET TV under the Chinese name "Peony and Rose"; the plot describes the story of a sister "Peony" who was kidnapped at birth and a younger sister who lives in a wealthy family. "Rose" never knew about the existence of sisters. A pair of biological sisters never knew each other and derived from the tragedy of family ethics such as sister homosexuality. A viewer commented in the news center of China's "Sina.com" that the sisters hate each other to the core at one moment, and then love each other to death. It is a "violent and perverted drama" and a "junk and perverted culture of little Japan"; but Some netizens retorted that an open society should tolerate various views. The relevant person in charge of the International Department of CCTV said that when "Peony and Rose" was broadcast on CCTV-8, one-tenth of the content was cut compared to when it was broadcast in Japan; as for whether the controversial plot of the gay sisters had been dealt with, he It means that the audience needs to judge for themselves. Programs Suspected of Copyright Infringement: Some people have noticed that some programs produced or broadcast by CCTV use music or images from some foreign entertainment products, and they suspect that CCTV has not paid corresponding royalties to the copyright owners. These allegedly infringing programs include: "Legal Online": using the theme background music of the Fox Network TV series 24 Hours on Counter-Terrorism, the "Suicide Squad" series, etc. "Exploration·Discovery": The "Xuanyuan Sword Series" was extensively used in an issue of the "Door God" knowledge program. An episode of CCTV's "At Your Service" once used the background music from Nintendo's "Super Mario" game. "Dream Theater" advertisement: used the Japanese anime "Card Captor Sakura"; "Sunshine Avenue": used the "Sword of Victory" from the Japanese anime "fate/stay night"; at the same time, advertisements such as Yibo Watch also used animation music. "Moral Observation" uses the jailbreak theme song "Legal Lecture" uses the jailbreak theme song "Front Line" uses the jailbreak theme song "Skynet" uses the jailbreak theme song

Criticisms

Monopoly As the national television station of the People's Republic of China, CCTV has irreplaceable advantages in mainland China. People in Hong Kong, Macao and other Chinese regions often accuse CCTV of relying on its monopoly position to engage in unfair competition. However, this statement has been criticized by mainland Chinese scholars as a statement that does not understand China's news system at all.

At 7 o'clock in the evening every day, local TV channels in various provinces and cities must also rebroadcast their "News Network" program in accordance with the regulations of the State Administration of Radio, Film and Television, and most TV stations put this program on satellite channels. This results in that from 7 to 7:30 in the evening, China Mainland TV users can only watch a few channels except those that broadcast the news network. Because CCTV has a huge influence in China, the staff of local TV stations, including anchors, have set working at CCTV as their ultimate goal, and some have even given up their "iron rice bowl" jobs and worked as temporary workers at CCTV. Some outstanding people became regular employees of CCTV due to their outstanding work; these include famous hosts such as Wang Xiaoya and Zhu Jun. Of course, they only became "regular" after several years of hard work. In recent years, some outstanding CCTV hosts have chosen to quit CCTV and join local TV stations in various provinces and cities. The reason is that their popularity has increased rapidly after becoming hosts at CCTV, but they have not been reused by the station. Moreover, many local stations have begun to use high salaries as bait to invite hosts who have just become famous but have not officially joined CCTV to host new programs, such as Liu Yiwei. In addition, CCTV hosts are not allowed to participate in commercial performances, which makes some hosts feel that their work freedom is very low and they cannot make too much money, so they choose to become professional actors, such as Cheng Qian, Ni Ping, and Wen Qing; however, , the general trend is that hosts from local stations are still vying to come to CCTV. CCTV once apologized to viewers across the country for the Spring Festival Gala. Starting from January 25, the 2008 Spring Festival Gala entered the dress rehearsal. From now on until New Year's Eve, there will be 6 to 7 rehearsals for the Spring Festival Gala. For the Spring Festival Gala crew, this is the most critical moment. For many culture and entertainment reporters in print media, this is also the most critical moment. Newspapers are constantly issuing instructions to report on the Spring Festival Gala, and reporters have to find ways to dig out new information. But there are always lines of defense between reporters and the Spring Festival Gala crew. This line of defense tests the wisdom of both reporters and crew, even if sometimes it turns out that it may be just a Maginot Line of Defense that is ineffective and ineffective. Since 1983, in the 25 years of the Spring Festival Gala, the relationship between the media and the crew can be roughly divided into the following three stages: From the Jian Ruliu stage When the CCTV Spring Festival Gala just started, there was a period between CCTV and the media. From the honeymoon period of Jian Ruliu. Although there was an idea to invite Hong Kong movie star Chen Sisi to the second Spring Festival Gala in 1984, it was not finalized and she was not notified. However, China News Agency boldly published the news without going through the crew. As a result, Chen Sisi's non-attendance at the party was bound to arouse various speculations, so the crew immediately sent out an invitation to quell the turmoil. Later results proved that Chen Sisi added a lot to the Spring Festival Gala that year. In 1985, director Huang Yihe moved the Spring Festival Gala stage to the Workers' Gymnasium. The gala failed completely and was strongly criticized by the media: "People's Daily", "Economic Daily", "China Youth Daily" and other newspapers published critical articles. Under the pressure of strong public opinion, CCTV had to apologize to the national audience in the "Xinwen Lianbo" broadcast on March 2, 1985 and stated that it "sincerely accepts everyone's criticism." This is an unprecedented incident on CCTV. The Domination Stage Since the late 1980s, Chinese television has entered a period of rapid development and has rapidly grown into the most influential media. The CCTV Spring Festival Gala has ushered in its glorious period. The relationship between the media and the CCTV Spring Festival Gala has also undergone subtle changes. Logically, a TV gala should welcome publicity from other media, so it can attract more people to watch, but just like the powerful and profitable companies in society People tend not to be high-profile but enjoy the fruits in silence. CCTV began to control other media's reports on the Spring Festival Gala. During the Spring Festival Gala in 1989, many newspapers wanted to know about the gala before the festival, but they were politely declined by the crew. Except for the brief news about the Spring Festival Gala published by "China Television News" on January 19 and the crew's press conference on January 30. , the entire gala work was not publicity. This was because CCTV realized that the media’s excessive attention to the gala and fanning the flames in advance in the past few years made the station very passive in the preparation process of the gala. Hong Minsheng, the deputy director at the time, said that he hoped that the media would give more attention to the Spring Festival. Cool down the party and "reduce the stress of high expectations."

It should be said that in the mutual dependence stage, starting from the mid-to-late 1990s, the CCTV Spring Festival Gala changed from the original dominant behavior to a semi-dominant behavior, and it will no longer be able to reproduce the glory of the year. In theory, it and other media should continue to happen Changes, no longer as strong as the previous stage. However, with the development of China's economy, the number of urban newspapers gradually increased. Due to the need for competition, at the end of the year when other cultural activities were relatively deserted, they showed a strong interest in the Spring Festival Gala, which was later expanded through secondary dissemination on the Internet. Due to the impact, the media's attention to the Spring Festival Gala has once again increased. Calling on the crew to open up interview channels has become a reserved program for the media at CCTV Spring Festival Gala press conferences in recent years. Therefore, it has become a required course for many cultural and entertainment reporters to inquire about the party through various channels. Since 2004, the Spring Festival Gala's chief director has answered questions from reporters and netizens online. In 2004, the chief director and other main creators did so once and twice. In 2005, chief director Lang Kun answered questions online three times. At the beginning of the preparations for the 2008 Spring Festival Gala, the two chief directors Zhang Xiaohai and Chen Linchun held a media symposium to listen to the media’s opinions on hosting the Spring Festival Gala.

Chinese and foreign influences

There is no doubt about the influence of CCTV in mainland China. Except for Cantonese-speaking areas (because local residents mainly watch Hong Kong's TVB, Asia Television, Phoenix TV and Macau's Australia-Asia Satellite TV, as well as local TV stations such as Guangdong TV and Southern TV). However, there have been great changes in recent years. Due to foreign People continue to flow into southern Guangdong to work and settle down, and CCTV's influence in this area continues to expand. CCTV is the main channel for people to understand information and news. The ratings of CCTV's news broadcast and Spring Festival Gala have always remained at a very high level. Overseas, CCTV 4 has a certain influence, and the Spring Festival Gala is also broadcast live around the world through it. The corporate brand ranked 299th in the 2006 "Top 500 World Brands" compiled by the World Brand Lab. China Central Television ranked seventh among the top 500 Asian brands in 2010.