The essence of label-cut clothes is that manufacturers don't want consumers to know the brand, so it is also a means to realize it by cutting off the trademark and exile it to the market in the form of inventory. As long as it is a clothing factory, there will be inventory, which is the characteristic of the clothing industry. China's label-cut clothes are mainly concentrated in Guangzhou, such as Qingfeng Clothing City, Jindong Clothing City, etc., and then sold to Africa and other regions through market transformation. How the label-cut clothes were born

Not every manufacturer has this kind of clothes. Some well-known brands would rather destroy their stocks than exile them to the market, and value their brands is very important. Of course, this kind of clothes is still rare, but most clothing cities cannot escape the fate of tail goods. For example: Hailan brand, its operation mode is light assets. As long as you have the money to invest in opening a store, the rest is the manufacturer's business and a series of return and exchange services, and specialty stores generally do not sell at a discount, so it will produce a large amount of inventory, with the peak inventory reaching more than 7 billion. Not to mention the funds occupied by the inventory, it means that the cost of the origin of the inventory is not a small expense. If these inventories are not disposed of, they will be crushed in a short time. As a result, cut-out clothes not only appear in the mainland, but also in many poor countries such as Africa.

cut clothes can be summed up in one sentence: not only to sell, but also to face. Label cutting is also an important survival rule

In fact, label cutting clothes are mostly good clothes, but the styles are backward, which is not popular at present. As a manufacturer, new models are designed to make more profits, but the more new models, the more styles that will be eliminated, which is like a double-edged sword. If these stocks can be realized without affecting the brand, it is also the best way, which not only solves the pressure of inventory, but also returns a lot of funds. However, this kind of clothes are generally sold below the manufacturing cost price. If they are sold at the cost price, no one will accept them. Tail goods market plays an important role

If there is no tail goods market, many garment factories will close down, then many people will think that they can find their own customers to sell without going through the market, but in fact this method will not work. The market has the advantage of natural flow, and many customers will take the initiative to come to the door, so the sales opportunities of goods are very high. And bulk goods can be sold in batches, which can alleviate the pressure of funds for customers, and it is also possible to buy only a part of the goods you like. If you find your own customers to sell in batches, you still need to count and pack, and it takes a lot of energy to face the mountain of inventory.

there is another advantage of the tail goods market, that is, there is a lot of money, and there are many types of jobs in this industry. There are people who look for information about the tail goods, and those who look at the goods specially, etc. For the inventory that one person can't eat, he can contact partners in the market in a short time and collect a lot of funds. Generally, after the goods are confirmed, even hundreds of millions of orders will be settled in a short time, which has great advantages for garment factories to handle inventory.

conclusion: there is no secret in cutting standard clothes, and it is the only way for most garment factories.

Seeing this question, I think I should answer it. After all, I sold label-cut clothes many years ago.

some people say it's a defective product, while others say it's a chop ...... in fact, these two things can be ignored.

the main source of goods is inventory.

For example, it's 22. Those clothes have 15 years' stock, 16 years' stock, 17 years' stock and 18 years' stock. The best supply is 19 years. Of course, the closer they are, the higher the price.

The goods are all counter goods, and occasionally there are one or two defective products ...

Among them, there are all brands, high, medium and low-grade goods, where the normal price is all packaged, and the cheapest is mixed in spring, summer, autumn and winter.

There are tens of millions of goods in stock, so there is a general wholesaler, dozens of sub-wholesalers below the general wholesaler, and various clothing shopkeepers below the sub-wholesaler ...

A friend of mine, he is the shopkeeper, and then I let him take me for two years.

this friend is a little dark, and my supply is a little too much, so that the price advantage can't beat others. Many stores in our city are the so-called brand discount stores.

I've also taken all kinds of brands. Normally, I need 7 or 8 pieces in a pack: I can't choose styles, colors or sizes ... I take them by the package.

I once took a package of goods from a certain Lanmoer, but the package was not cut? And it's the last year's goods, which cost almost 1 yuan a piece, including more than a dozen down jackets, more than 3 coats, more than 2 autumn dresses, seven or eight short sleeves ... it's almost 1 yuan a piece, so it's a good deal to get down jackets, and it's definitely a loss to get autumn short sleeves.

Look at the three bids, and then I will write the brand at the door, and get a 3% discount directly. Just across the street, there happens to be a specialty store in Lanmoer.

the customer saw it, went inside to have a look, and went to the specialty store to tell the story, because it was the first year's model, and many of the same goods in their store got a 6.8 discount.

The owner of the resale shop pretended to be a customer and came to my store for a walk. I didn't know him, so he secretly took some photos, made a door, and went directly to their head office. The specialty store, as we all know, has regional protection. I ruined his business in Cheng Yaojin on the way.

a few days later, my friend told me to cut all the labels. If I didn't cut them, I would take them back, and the small blackboard at the door wouldn't let me write this brand.

I said to my friend, "I paid for it. I can't even write my brand. Why should I cut it?" If you want to cut it, why not cut it out first? I'm too lazy to cut it. It's a waste of my time ... "It's all been cut before, but this batch has not been cut.

my friend told me: "their general wholesaler quarreled with the specialty store, and they said the same thing, but if they want to cooperate for a long time, they still have to cut it."

because of this shipment, the proportion of my down jacket is too small, which is not cost-effective, and there is not much advantage in price, so I didn't make it.

So you haven't seen those brand discount stores yet. Some styles are so old, and most of them are like this. The older the styles, the cheaper they are.

I wonder if you still remember, there used to be many stores called Manmouyu.

this is the mode. But now it seems that they have all been renamed.

I am a senior clothing person who has been in the clothing industry for more than ten years, and I have been exposed to the operation and development of many brands. Let's reveal the secrets of the clothing industry today.

in the market, you can often see the goods of major brands, whether men's wear, women's wear or various categories, and you can't believe that they are brand goods with low prices. Some of them are cut, some are not cut, and the original tags are complete. Then why do brand clothes appear in non-manufacturer channels?

As everyone in the clothing industry knows, the brand premium ability is relatively high, and the profit is considerable. One of the biggest problems in the clothing industry is inventory. Every brand company faces the pressure of inventory, and a large inventory means a decrease in profits. Therefore, every brand company has a large amount of clothing inventory to deal with.

In order to recover the funds in time, the manufacturers will dispose of the clothes in stock through the inventory middlemen in time, which are all processed in large quantities, and the middlemen also earn part of the price difference and distribute them to various channels for sale. This is why many brands of clothes are sold at low prices in the market.

label-cut garments are cut to protect the brand when the manufacturer handles the inventory. Some brands don't cut the label and deal with it directly. In fact, it doesn't matter whether the bid is cut or not, but the most important thing is to recover the funds.

however, many brand products seen in the market are not in the current season, but in the previous inventory. There are very few brands that handle the goods in the current season, and they will not handle the goods in the current season if they have to.