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How did the Shanghai Intellectual Property Court identify the trademark "Piggy Page" as a well-known trademark?

The Shanghai Intellectual Property Court held through trial that the plaintiff's registered trademark "Piggy Page" was approved for use in the 9th category of cartoons, electronic publications (downloadable) and other commodities, and it was not the same or similar commodity as the lamps and lanterns belonging to the 11th category, nor was it an associated commodity. Therefore, the premise of protecting the registered trademark of "Piggy Page" involved in the case is that it must be a well-known trademark, so it is necessary to make a judgment on whether the trademark is well-known.

the evidence submitted by the plaintiff can prove that the plaintiff and its authorized company have continuously publicized and used the trademark "Piggy Peggy" involved in the case. The trademark has enjoyed a very high popularity and reputation in cartoons and electronic publications (downloadable), which meets the conditions for recognizing well-known trademarks stipulated by law, so it is recognized as a well-known trademark according to law.

the defendant Chen moumou used the words "creative cartoon pig Peggy LED desk lamp" in the product name on the online shop page he operated, and used the words "creative cartoon pig Peggy LED desk lamp" and related signs on the outer packaging of the alleged infringing products he sold. The above behavior belongs to the act of copying and imitating the trademark of the plaintiff "Pig Peggy" and infringes on the exclusive right to register the trademark of the plaintiff "Pig Peggy".

The defendant Mengmeng Company has taken measures to ban the link of the goods involved, and there is no evidence to prove that it has committed the alleged infringement with the defendant Chen Moumou, so it does not support the plaintiff's claim of infringement.

according to the nature, period, scope and consequences of Chen's infringement, the popularity and reputation of the trademark "Piggy Page" and the reasonable expenses paid by the plaintiff to stop the infringement, the court determines the amount of compensation as appropriate. After the verdict, neither party appealed.

Extended information:

Judgment result

According to the news of WeChat on the 18th, the Shanghai Intellectual Property Court recently concluded a trademark infringement dispute between the plaintiff Entertainment One UK Limited (hereinafter referred to as Entertainment One Company) and the defendant Chen Moumou and Shanghai Dream Search Information Technology Co., Ltd. (hereinafter referred to as Dream Search Company), and found that ".

Red Star News-Shanghai Intellectual Property Court recognized "Piggy Page" as a well-known trademark.