Amazon sellers apply for Amazon brand registration and register their own brands. There are two major benefits:

1) Prevent follow-up sales: Applying for brand registration can make it easier for sellers to manage themselves brands and publish their products, and more importantly, can strengthen the prevention of follow-up sales. This is especially important for sellers whose products are being sold by others. After you apply for a brand approval, you can report the follow-up sales to Amazon. Sellers selling your products!

2) Improve the success rate of complaints and follow-up sales: Registering your own brand on Amazon is very important for self-established sellers. When your brand products are followed by other sellers, , you can report the sellers through TestBuy, and their products will be forcibly removed from the shelves!

So how to carry out brand registration?

Amazon brand registration requirements:

1) Independently run e-commerce website

2) Registered trademark (Registered) in the destination country

3) Product pictures and packaging pictures with professional logos (proofing is also acceptable; for example: washable labels for clothing, laser engraving or printing for electronics)

Amazon brand registration process:

The Amazon brand registration process includes the trademark registration process and the brand registration process.

1) Trademark registration process (take the U.S. trademark registration process as an example)

①Submit a trademark registration application

②Accept the application: about one week in the United States Trademark related information can be found on the official website of the Trademark Office

③Substantial review: The review results will be available in 3-6 months

④Announcement: If the review is passed, the announcement period will be entered ( 30 days)

⑤Registration is successful and the certificate is issued

2) Brand registration application process (taking the US site as an example)

1. Login application page/brand /catalog-brand-application/create

2. Fill in the relevant information

①Fill in the brand name (the brand name is the brand name you want to display on the product details page, please note Case sensitive, no special characters)

② Upload pictures (products and brands): Acceptable file formats: .JPG, .PNG, .GIF, the maximum file size should not exceed 1.5M

③Select your relationship with the brand (here, generally select "We produce our own brand products". If the brand you need to register is not your own but is authorized, it is recommended not to register)

Trademark registration follows the first-come-first-served principle, and whoever registers it first will get it. Angel would like to remind all business owners that they must be aware of intellectual property rights. Whether it is a trademark or a patent, they must register and apply for it as early as possible. You must seize the time and don't hesitate!

Who can I contact for professional trademark consultation?

Yes! It's him! It's him! That's him! Our little trademark expert Angel! Maybe add WeChat or QQ and make a phone call to answer many of your questions~