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The relationship between Jordan and Nike?
The relationship between Nike and Jordan is subordinate.

China's Jordan brand has nothing to do with Nike, while the American Jordan brand is independently developed by Nike for Jordan and managed by Jordan. It belongs to Nike, and only players selected by Jordan have the opportunity to join Jordan's team and put on Jordan's signature shoes.

The Relationship between China Jordan and American Jordan

China Jordan has nothing to do with Michael Jordan. The only thing that can be said is the trademark dispute between the two parties. 20 12 On February 23rd, Michael Jordan appeared in the video and said that he had filed a lawsuit in a court in China, accusing Jordan Sports Co., Ltd. (Jordan Sports) of infringing his name right.

Curiously, Michael Jordan and China Jordan never won the court battle. The Beijing No.1 Intermediate People's Court finally ruled that "Jordan" is only a common American surname, and the registration and use of "Jordan" series trademarks by Jordan Sports Company does not infringe Michael Jordan's right to name or portrait.

On July 27th, 20 15, the Beijing Higher People's Court announced the judgment of the second instance, saying that Michael Jordan's appeal to cancel Jordan's sports disputed trademark was unfounded and the court did not support it, so the registered trademark of Jordan Sports was not revoked.