The establishment of Baidu Encyclopedia for brands can not only make people know the brand more conveniently and quickly when they want to know the brand, but also make Baidu Encyclopedia endorse the brand, because with the stricter auditing mechanism of Baidu Encyclopedia, the contents in Baidu Encyclopedia are easier to gain the trust of the public.

so what do you need to prepare and pay attention to when creating the brand Baidu encyclopedia?

first, collect the content that needs to be uploaded

when collecting the content, we must pay attention to the fact that the collected content is objective, not false and fabricated. Baidu Encyclopedia will not approve content that exaggerates publicity or even contains promotional elements. Therefore, when we collect content, we must ensure that the content is objective and fair. What Baidu Encyclopedia needs to collect generally includes brand resume, development process, products, brand culture and some related pictures, brand logo and so on.

second, prepare reference materials

with the strict auditing mechanism, if we want to confirm that the content we uploaded is correct, we need to find some auxiliary materials to help the brand pass the auditing better. We should choose something suitable for reference, such as reports from regular news organizations. The preparation of these materials can well confirm the authenticity of brand information and help to pass the audit more quickly.

Third, upload the edited content to Baidu Encyclopedia.

Generally, everyone can modify the information of Baidu Encyclopedia, as long as they pass the examination. But many people don't know where to start when editing for the first time. Whether it is content typesetting or directory setting, it takes a certain degree of proficiency to face these situations more easily.

IV. Matters needing attention in registering Baidu Encyclopedia

When sorting out documents, we should try our best to use simplified Chinese characters and avoid using a lot of foreign languages or symbols.

and when describing the brand, the language should be described in the third person as much as possible. Keep the objectivity of the content, without subjective inclination or personal feelings.

Also, when describing the time, don't use a lot of vague words. The time point should be accurate in a certain year and month, so as to increase the professionalism and credibility of the brand. Prevent the use of vague words.

there are still things to pay attention to, although we want to do our best to let the public know the brand information in more detail. However, the content should not be too long and tedious. What should be simplified should be reduced.

5. What should I do if there are insufficient or no reference materials in the brand encyclopedia?

1. You can contact the news media to publish some reports according to the recent trends of the brand

2. Establish official website and improve the content of official website.

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