Kweichow Moutai Distillery (Group) Xijiu Co., Ltd. (hereinafter referred to as "Xijiu Company") was founded in 1952. Merged into Moutai Group in 1998, it is a wholly-owned subsidiary of Moutai Group and a large national enterprise.

Xijiu Company is a famous liquor company in China. It is located in Xishui Town, Xishui County. It is located in the middle reaches of the Chishui River on the Northern Guizhou Plateau, at Erlangtan Ferry where the Red Army made its "Fourth Crossing of Chishui" during the Long March, and is 50 meters away from Moutai Distillery. 50 kilometers. As of 2014, Xijiu Company has nearly 4,000 employees, total assets of 1.96 billion yuan, an area of ??3,500 acres, and a construction area of ??550,000 square meters. It has an annual output of more than 30,000 tons of two high-quality liquors, Maotai-flavor and Luzhou-flavor. production capacity. The factory area of ??Xijiu Company is surrounded by mountains and rivers and stretches for ten miles, so it is called "Ten Miles Wine City".

Xijiu Company's leading brand "Xijiu" has been rated as provincial, ministerial and national excellent. In 1988, it won the title of "China's High-quality Famous Wine", in 2007, it won the title of "China's Well-known Trademark", and in 2011, it won the title of "Guizhou's Top Ten Famous Wines", etc. The "five elements" namely "talent, quality, resources, environment and innovation" constitute the core competitiveness of the enterprise and achieve the outstanding quality of Xijiu. Since 2010, the company has optimized its product structure, focusing on the promotion of high-end Maotai-flavor brands led by Xijiu Cellar 1988, and persisted in the strategy of building a gold series of mid-range Maotai-flavor brands that are nationally renowned and strong in the region. The Xijiu brand is evolving from a strong regional brand Towards a nationally renowned brand.

Xijiu Company has always adhered to the essence of traditional Chinese liquor craftsmanship, implemented technology and quality leadership strategies, adhered to pure grain solid-state fermentation technology, abided by the iron quality law of "storing enough old wine, not selling new wine", and persisted in Inherit while innovating, develop through innovation, and improve through development. It is the first enterprise in China that can produce two types of liquor flavors, Maotai flavor and Luzhou aroma, at the same time. It is the first enterprise in the same industry in the country to simultaneously obtain China Fangyuan Mark certification and French BVQI certification. . It now has 759 professional and technical personnel at all levels (including 35 national-level wine evaluation committee members, provincial-level wine evaluation committee members, and senior sommeliers). At the same time, it has purchased advanced instruments and equipment at home and abroad to conduct research on wine flavor characteristics and brewing ecology. Research and tackle key basic and applied issues such as environment, continue to promote technological transformation, continuously expand production scale, and achieve the goal of “increasing production and improving quality”. The company conscientiously implements Moutai Group's "four obediences" quality concept of "output is subject to quality, cost is subject to quality, speed is subject to quality, and efficiency is subject to quality." Coupled with the unreplicable environment, climate, soil, water quality and other resource conditions in which the enterprise is located, Xi Jinping The wine brewing technology and product quality have reached the leading level in the industry.

Under the guidance of the Guizhou Provincial Party Committee and the Provincial Government’s strategy to revitalize the liquor industry, and under the strategic arrangement of Moutai Group to “quickly expand Xijiu”, Xijiu Company focuses on “shaping the Xijiu brand and building a harmonious liquor” City, with the corporate mission of "adding glory to the national wine and shouldering social responsibility", practicing the core values ??of "advocating Taoism, being practical, respecting business, and loving people", creating a "Junpin" cultural system, focusing on the market externally, management internally, and product sales , taxes, profits and other indicators have maintained a growth of more than 60%. The total quantity and quality, speed and efficiency of enterprise development have increased simultaneously, entering the fast lane of healthy development.

In 2012, Xijiu Company was awarded the title of "National May Day Labor Certificate" by the All-China Federation of Trade Unions again after nearly 20 years. On September 26 of the same year, the "Xijiu" brand was awarded the "2012 Huazun Cup Top Ten Most Investment Valuable Liquor Brands in the Country" and "2012 Huazun Cup Liquor Brands" awarded by the China Liquor Circulation Association and the China Brand Strategy Research Institute. National Top 20", "2012 Huazun Cup Top Ten Charity Brands of Chinese Liquor", "2012 Huazun Cup Top Ten Most Globally Competitive Chinese Liquor Brands" and many other heavyweight honors. In addition, according to the evaluation of the 4th China Liquor Brand Value Evaluation Organizing Committee of "Huazun Cup", the brand value of Xijiu in 2012 was 6.756 billion yuan, a year-on-year increase of 64.94%, ranking 18th in the national liquor industry, Guizhou Province Liquor brand value ranks second.