Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) answers:

1. Protection function

Packaging can be said to be the silent guard of the product, present all the time. Protect the product. I believe everyone can understand the protective function of packaging. Product packaging can prevent the product from being damaged during transportation, handling, and storage. For example, the dark packaging of beer bottles can protect the beer from ultraviolet radiation. In fact, packaging can not only effectively prevent damage from the outside to the inside, but also prevent damage from the inside to the outside. For example, the packaging of chemicals can effectively prevent the leakage of chemicals and prevent damage to the environment. In addition, there is also a time issue in the protection of products by packaging. For example, some products need to be stored for a long time, so packaging needs to be able to protect the products for a longer period of time.

Original work of Zhonghui Design

2. Convenient functions

The packaging of the product should be convenient for portability and use during transportation, loading, unloading, custody and storage. , even to facilitate recycling and waste gas treatment. Moreover, packaging must be practical and convenient. Scientific and reasonable packaging can save people's precious time, such as fast food packaging, which is also convenient for users to open, saving users time in opening fast food packaging. Of course, packaging should also have space convenience. The space convenience of packaging can effectively reduce circulation costs. For example, in supermarkets, there are many types of goods in supermarkets, and the turnover is very fast, so supermarkets attach great importance to the utilization of shelves. At this time, Product packaging should pay attention to space convenience. Generally speaking, packaging with standardized specifications, hanging packaging, and disassembly and packaging of large-scale combined products are all driven by space convenience.

3. Promotional function

Packaging can be said to be a silent salesman. Reasonable packaging design can effectively enhance the selling point of the product and catch the attention of consumers at the first time. You can promote the packaged products through your own styling and eye-catching trademarks, as well as the text and colors on the packaging. Let yourself stand out among many similar products, which can stimulate consumers' desire to buy and increase product sales.