Guoyun: With the preparations for the 2010 Shanghai World Expo progressing, the naming of the China Pavilion has aroused widespread concern among people across the country, and everyone has made suggestions to express their expectations and enthusiasm for this grand event. The hot terms of the 2008 Beijing Olympic Games include traditional Chinese culture such as "China Seal" and "Gold inlaid with Jade", as well as modern Chinese spiritual carriers such as "Water Cube" and "Bird's Nest". The Chinese elements in the Shanghai World Expo will definitely be admired by the world and spread far and wide at home and abroad. For example, the Shanghai World Expo emblem is designed based on the creative calligraphy of the Chinese character "世" to express the World Expo's concepts of "understanding, communication, gathering, and cooperation." The China Pavilion embodies the national image of China, and the name cannot be careless. It is reported that the China Pavilion will also be retained as a permanent thematic museum of the World Expo. Its connotation and heritage no longer just reflect the building itself, it should be a symbol of the Chinese national spirit and cultural inheritance. Mr. Wu Jiajie, a nationally renowned trademark planner from Nanjing, Jiangsu, suggested that the name of the China Pavilion at the World Expo should be "Guoyun". The rhyme of China, the rhyme of the country. The word "national rhyme" has good sound, form and meaning, is easy to remember, read, and spread. It has rich history and culture, is modern and fashionable, is solemn, simple and elegant, and embodies the Chinese mathematics. The millennium-long and profound cultural charm has distinctive characteristics of the Chinese nation and can inspire the descendants of Yan and Huang in the three places on both sides of the Taiwan Strait to have a strong sense of pride as the Chinese nation. It is very consistent with the image and concept of the China Pavilion. Moreover, the glyph structure and writing heritage embodied in the "national rhyme" of Chinese characters complement each other with the oriental crown, Chinese red and solemn, grand and gorgeous design concepts of the China Pavilion, giving people unlimited space for imagination. In the prosperous China, the global influence of the Shanghai World Expo is no less than that of the 2008 Beijing Olympics. The Olympics are the highest level of competitive sports in the world, and the World Expo is a platform for cultures and people from all over the world to communicate with each other. Since the first World Expo in London in 1851 , the World Expo mainly vividly demonstrates the achievements of countries and peoples around the world in the fields of diplomacy, culture, science, commerce and technology. The Shanghai World Expo is a true reflection of the global community at the end of the first decade of the 21st century, with wider dissemination and is expected to attract 70 million visitors, of which 5% (about 3.5 million) are from overseas. The number of visitors will exceed previous World Expos.