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What are the benefits of an enterprise’s trademark being recognized as a well-known trademark in China?

Once a company's trademark is recognized as a well-known trademark in China, there are many benefits!

Well-known trademarks are “exclusive”. Ordinary trademarks generally only protect one category, but well-known trademarks, in addition to enjoying the exclusive rights of trademark arising from trademark registration according to law, also have the right to prohibit others from registering or using a certain range of non-similar goods or services;

The right to prohibit others from registering a well-known trademark as a company name;

When determining infringement, if the plaintiff is the owner of a well-known trademark, the judicial authorities will relax the determination of trademark similarity;

When filing and investigating criminal cases of counterfeit trademarks, there is no limit on the amount of the case;

Avoid domain name registration problems in e-commerce. It can prohibit others from maliciously registering the domain name rights and registration of well-known trademarks, and using domain names that are the same or similar to others' well-known trademarks;

You can obtain more commercial benefits through trademark licensing and transfer;

It can be used in commercial activities such as pledge, financing, investment, bidding and bidding to promote the transformation and upgrading of enterprises;

Enhance brand awareness and corporate brand value.

Can receive certain government incentives and support.

The above is for reference only, please adopt it~