Nike’s four major brands are: Cole Haan, Converse, Bob Hurley, and air jordan.

1. Cole Haan

In 1988, Cole Haan was acquired by Nike and became a brand of Nike. The company's name comes from its founders, Trafton Cole and Eddie Haan. Cole Haan initially only made men's shoes, but later, like most fashion brands, began to expand into women's shoes, bags, coats and other accessories. Today, Cole Haan has become a brand symbol of American fashion trends.

2. Converse

Converse is an American manufacturer of sports shoes founded in the early 20th century. Converse was acquired by Nike in 2003. Since its establishment, Converse has insisted on the independent design of the brand and does not follow others. Initially it only produced "rubber shoes", but soon began making tennis and basketball shoes. In 1917, All Star was born, and it remains a classic to this day.

3. Bob Hurley

Bob Hurley founded the Hurley brand in California, USA in 1998, and established Hurley International company named after himself. The products involve skateboarding, skiing, art, Music and other fields, it soon became a popular brand of sportswear. In 2002, Nike purchased the Hurley brand, and Hurley became a subsidiary of Nike and developed independently.

4. air jordan

Air Jordan is a series of Nike named after the most famous NBA star in history, Michael Jordan. In 1985, Jordan was signed to Nike, a sports goods manufacturer that was still a small manufacturer at the time, with a high-paying contract. Nike immediately launched the first sneaker named after Jordan for Jordan, the first in the Air Jordan series. .