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Cases of misuse of Chinese trademarks
The simple answer to your question is as follows:

1. Is your trademark four Chinese characters with graphics, or are these four Chinese characters just graphics processing? But in any case, it will not affect the handling of this case;

2. The name of the store and the advertisement use four Chinese characters identical to your registered trademark, which infringes on your exclusive right to use the trademark. The legal basis is item (5) of Article 52 of the Trademark Law. In view of item (5), Article 1 of the Interpretation of the Supreme People's Court on Several Issues Concerning the Application of Laws in the Trial of Trademark Civil Disputes further specifies the applicable object, of which item (1): "It is easy for the relevant public to misunderstand the words that are the same as or similar to others' registered trademarks as enterprise names."

3. You can also claim unfair competition from the other party according to the Law on Prohibition of Business Competition and the Interpretation of the Supreme People's Court on Several Issues Concerning the Application of Laws in the Trial of Civil Cases of Unfair Competition.

You can ask the industrial and commercial department to investigate, or you can bring a lawsuit directly to the court. The specific way is decided according to the actual situation of the case. What's the problem? Hi, I ~