The specific functions of trademarks are as follows:

1. To identify the source of services or goods. When registering, trademarks must be identifiable and have obvious characteristics. Trademarks must be able to identify the source of services or goods before they can be sold or produced;

2. Promote the sales function of services or goods. Consumers can use trademarks to distinguish similar services or products. Make your own choice;

3. Advertising function, use trademarks for brand promotion when publishing product information and promoting products, which can highlight the brand and deepen the impression of the product;

4. Establish the company's reputation. Product promotion is a long-lasting process, and a certain reputation will be formed over a long period of time. Product reputation and corporate reputation are marked by trademarks.

What is the trademark registration process?

The trademark registration process is as follows:

1. The enterprise is required to provide a copy of the business license, a sample of the trademark and the main goods or services , submitted to the Trademark Office;

2. The Trademark Office’s formal examination received the “Notice of Acceptance of Trademark Registration Application”;

3. The Trademark Office’s substantive examination;

4. Trademark announcement;

5. Issue the trademark registration certificate and publish the trademark registration announcement;

6. The applicant receives the "Trademark Registration Certificate".

Legal basis: Article 6 of the "Trademark Law of the People's Republic of China"

For goods that must use a registered trademark according to laws and administrative regulations, you must apply for trademark registration. Those approved for registration shall not be sold in the market.

Article 8

Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, colors Combinations, sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.