Private brands and authorized brands are different.

1. Private brand: Private brand means that the trademark belongs to your own company. In this case, the company owns all the rights to the brand, including the right to register and use the trademark. Private brands are brands independently developed and operated by the company, which can be used for brand building and promotion based on its own positioning and strategies. Private brands are independent and unique to the company, and can bring brand premium and brand loyalty to the company.

2. Authorized brand: Authorized brand means that the trademark belongs to other companies, but your own company has obtained the authorization to use the brand through a contract. In this case, the company can use the brand at a specific time and within a specific area. Authorized brands can be well-known brands or emerging brands of other companies. By cooperating with brand owners, companies can use the brand's popularity and influence to enhance the market competitiveness of their own products or services.