1. The brand name is the name of the enterprise, and the composition of the enterprise name includes four basic elements: the name of the administrative division, the name, the characteristics of the industry or operation, and the organizational form, such as XX province, Yongda, trademark office, limited company or XX district, Kehui, dental clinic, and (individual industrial and commercial households). The name of an enterprise is a mark that distinguishes the identity of a producer or operator, and it can only be composed of words, and the font size part cannot be highlighted when it is used, otherwise it may infringe on the exclusive right of others to use trademarks; A trademark is a mark used on a specific commodity or service, which can be words, letters, graphics or their combination.

2. The registration and protection of trademarks and business names are based on different laws, and the scope of protection is also different. The font size of an enterprise name can be registered in the local industrial and commercial department, and the trademark must be registered in the State Trademark Office. The scope of protection of the name of an enterprise is generally within the indicated administrative division, while the scope of protection of trademarks is the whole country.

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