Teenie Weenie is the trademark name applied for registration by Tianweini (Shanghai) Trading Co., Ltd.

In 2020, on the occasion of the 16th anniversary of the TEENIE WEENIE brand, Zhao Lusi became the first brand spokesperson. TEENIE WEENIE has successively launched joint series with KAKAO FRIENDS, FUJI FILM, FEIYUE Dabo Wen and other brands.

TEENIE WEENIE began to get involved in the field of IP licensing. Based on the TEENIE WEENIE clothing category's self-operated annual sales of more than 2 billion, there are now more than 10 million bear fans, and the bear IP itself is highly recognizable and has The ability to continue to create multi-scenario IP libraries.

Brand introduction

TEENIE WEENIE was founded in 1997 and was wholly acquired by Chinese fashion company Jinhong Fashion Group (stock code: 603518) in 2017. The brand is inspired by the classic Ivy League style of the 1950s. It uses bear cartoon images to depict the lifestyle and dress code of the upper class in the 1950s. The brand uses the unique bear CHARACTER image and the bear family story as the blueprint for brand creation. The protagonists William & Katherine's The image has been deeply rooted in people's hearts.

Since TEENIE WEENIE entered the Chinese market in 2004, it has opened more than 1,100 stores in more than 190 cities across the country, creating a high-end and unique brand image, and is committed to providing high-quality services to Chinese users. TEENIE WEENIE is a classic and retro brand In addition to the college style, it incorporates more trendy design elements and has become an iconic brand of contemporary neo-retro college style.

Reference for the above content: Baidu Encyclopedia—eenie Weenie