The video number needs a business license to carry goods live. In the relevant laws and regulations of China, it is necessary to apply for a business license to start video number delivery.

In today's social media era, live delivery has become a new marketing method. Many people want to promote their products or services through live broadcast. However, for the video number, is it necessary to hold a business license to carry out live broadcast? This article will discuss this.

I. Relevant laws and regulations

According to the Electronic Commerce Law of the People's Republic of China, the main body engaged in business activities of selling goods or providing services through information networks such as the Internet shall register as a market main body according to law. That is to say, in the process of live broadcast with goods, if the anchor sells goods or provides services and gains income from them, then the anchor should register as a market entity, that is, a business license.

in addition, for video numbers, the operators or anchors behind them should also abide by relevant laws and regulations. If the operator or anchor of the video number is involved in selling goods or providing services during the live delivery, it should also register the market subject according to law.

second, the nature of live broadcast with goods

live broadcast with goods is usually regarded as a commercial behavior. In the process of live broadcast with goods, the anchor promotes goods or services by means of display, demonstration and explanation, and obtains benefits from them. This behavior is essentially a commercial promotion activity, so it is necessary to abide by relevant laws and regulations.

if the operator or anchor of the video number only makes a simple personal sharing or display, and does not get any profit from it, then there is no need to apply for a business license. However, if the operator or anchor of the video number is involved in selling goods or providing services in the process of live broadcast, and gains income from it, then it is necessary to apply for a business license according to law.

iii. Suggestions on live broadcast delivery

In order to carry out live broadcast delivery activities legally and legally, it is recommended that the operator or anchor of video number apply for a business license before carrying out live broadcast delivery. If there is no business license, the anchor may face fines, titles and other consequences. In addition, holding a business license can also increase the audience's trust in live broadcast and improve the sales conversion rate.

At the same time, the anchor should also pay attention to the following issues:

Product quality: When selecting the goods or services to be promoted, the anchor should strictly control their quality. Only high-quality products can win the trust and support of consumers.

false propaganda: anchors should avoid false propaganda or misleading consumers. The characteristics and advantages of goods or services should be introduced in an objective and true way.

consumer protection: anchors should pay attention to consumer protection. In the process of live delivery, consumers should be clearly informed of the after-sales policies such as return and exchange, and actively handle consumer complaints and disputes.

intellectual property protection: during the live broadcast, the anchor should respect the intellectual property rights and brands of others. Do not use other people's trademarks, patents and other intellectual property rights without authorization, and do not infringe upon the legitimate rights and interests of others.

Competition compliance: The anchor should also understand the relevant anti-unfair competition laws and regulations to avoid unfair competition with other competitors.

to sum up: for video numbers, it is one of the necessary conditions to hold a business license if you want to legally and legally promote goods or services in live delivery and get benefits from them. At the same time, the anchor should also strictly abide by relevant laws and regulations to ensure product quality and consumer rights are guaranteed. Article 1 of the Electronic Commerce Law of the People's Republic of China

An e-commerce operator shall register as a market entity according to law. However, unless individuals sell their own agricultural and sideline products and household handicraft products, individuals use their own skills to engage in convenient labor services and sporadic small-scale transactions without obtaining permission according to law, and do not need to register according to laws and administrative regulations.