1. Commodity trademarks

Commodity trademarks are the marks of commodities. It is the most basic form of expression of trademarks. Trademarks usually refer to commodity trademarks; commodity trademarks can also be It is divided into industrial trademarks of commodity producers and commercial trademarks of commodity sellers.

2. Service trademarks

Service trademarks refer to signs used to distinguish other similar services, such as those used by aviation, tour guides, insurance and finance, post and telecommunications, hotels, television stations, etc. The logo is mainly a service mark.

3. Collective trademark

A collective trademark is registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate that the user is a member of the organization. membership sign.

According to the purpose of the trademark, it is divided into the following categories:

1. Business trademark

It refers to the use of a specific logo or company name by a manufacturer or operator. A trademark on the goods you manufacture or operate. Some people also call this kind of mark "factory mark", "store mark" or "division mark".

2. Certification trademarks

are controlled by an organization that has the ability to supervise certain goods or services, and are used by units or individuals other than the organization for their goods or services. , a mark used to prove the origin, raw materials, manufacturing method, quality or other specific quality of the goods or services; such as: green food mark, genuine leather mark, pure wool mark, electrician mark, etc.

3. Grade trademarks

Grade refers to the same trademark or different trademarks used on a commodity with different quality, specifications and grades. Some of these trademarks have the same name, but different graphics or text fonts; some have the same graphics, but are distinguished by different colors, different papers, different printing techniques or other signs in order to facilitate the differentiation of different product qualities; and some are Use different brand names or graphics to distinguish them.

4. Group trademarks

Group trademarks refer to several trademarks used to distinguish similar goods due to differences in variety, specification, grade, and price. And treat these trademarks as a group and submit an application for registration at one time. Group trademarks are similar to grade trademarks;

5. Family trademarks

Family trademarks are based on a certain trademark and then combine it with various words or graphics , a trademark used on various goods of the same enterprise, also called a "derivative trademark".

6. Alternate trademarks

Alternate trademarks are also called storage trademarks, which refer to registering several trademarks on the same goods or similar goods at the same time or separately. They may not be used immediately after registration. It is stored first and then used when needed.

7. Defensive trademarks

Defensive trademarks refer to well-known trademark owners who, in order to prevent others from using their trademarks on different categories of goods, separate their trademarks on non-similar goods. Registered, this kind of trademark is called a defensive trademark. At present, my country’s trademark laws do not have relevant provisions on “defensive trademarks”.

8. Joint trademarks

Joint trademarks refer to several identical or similar trademarks registered by the same trademark owner on the same or similar goods. Some are similar in text, and some are similar in graphics. These trademarks are called joint trademarks. Such mutually similar trademarks may not necessarily be used after registration. The purpose is to prevent others from counterfeiting or registering, thereby protecting one's own trademark more effectively.