As the name suggests, a trademark transfer transaction means that the trademark transferor, that is, the trademark registrant, transfers his trademark to the trademark transferee for a certain amount of money, which is the trademark transfer fee, to complete a trademark transfer transaction. Obtaining a trademark is a "compulsory course" for enterprises in business operations. Only when an enterprise has its own unique trademark can it exert its true value in the market.

Sometimes trademark registration cannot satisfy companies that need trademarks as soon as possible. At this time, trademark transfer begins to be welcomed by companies. What are the specific advantages of trademark transfer?

Advantage 1: It takes shorter time

Trademark registration has always required a fixed procedure, so it takes at least one year, which does not include the rejection of the trademark or the Objection and review time during the announcement period. Looking at it this way, it takes at least one year for a trademark registration company to actually obtain a trademark. The trademark transfer transaction itself is already an approved and registered R mark.

If the trademark is on the trademark website, its quality is better, almost all registered trademarks, and the scope of legal protection is greater. In terms of time, it still needs to be reviewed by the Trademark Office. It will take a few months, but the company can use the trademark first, and then the relevant personnel of the trademark website will follow up on the progress of the trademark transfer agreement.

Advantage 2: High success rate

Related to advantage 1, because trademark registration takes a lot of time, many of the procedures are impossible, so whether it can be passed or not It depends on the probability. Since the design of a registered trademark has just begun, it is a process from scratch. It is difficult to guarantee whether there is a similar trademark in the Trademark Office or on the market.

The risk of transferring a trademark is very small. The transferred trademark itself is a registered trademark that has been approved by the State Trademark Office and has been recognized by the State Trademark Office, so there is no possibility of the State Trademark Office rejecting the trademark due to similarity. , you can start using the trademark by paying the relevant deposit.

Advantage Three: High Trademark Value

After registering a new trademark, you need to promote it from scratch. Therefore, although the trademark has been approved for registration, its initial value is very small. The transferred trademarks are generally recognized trademarks in the market, have a certain degree of popularity, and have high value, making it easier for the transferee to establish its own brand in a short period of time.

Therefore, trademark transfer is one of the options for companies to obtain trademarks, and choosing a trademark on the trademark website is the safest choice for companies. It will definitely give companies an advantage when facing problems such as trademark infringement in the future.