Yuechi's "Guxian Dried Tofu" was registered (2005-9-15)

News source: Sichuan Workers Daily Information Compilation Editor: Huarong

On September 14, the author learned from the Yuechi County Industrial and Commercial Bureau that the county's "Guxian Dried Tofu" trademark had been registered by a businessman named Yin from Zhenlong Township in the county in October 2003. The authentic Guxian tofu dealers who have been engaged in the processing and sales of dried tofu in Guxian Town for many years and have the trademark "Guxian Dried Tofu" on their packaging will have to face the embarrassing risk of infringement.

It is understood that Yin, who is in his 40s, was originally an ordinary worker in a winery in Yuechi County. He was laid off at the end of 2002, and at the end of 2003 he partnered with others to start a dried tofu business in Yuechi.

According to Zhao Changhong, head of the Trademark Advertising Management Section of the Yuechi County Industrial and Commercial Bureau, since the trademark registration work is ultimately handled by the Trademark Office of the State Administration for Industry and Commerce, Yin did not apply to the State Administration for Industry and Commerce through the Yuechi County Industrial and Commercial Bureau. The Trademark Office applied to register the trademark, but never went to the County Industrial and Commercial Bureau to claim its rights as the exclusive owner of the registered trademark "Guxian Dried Tofu". Therefore, the Yuechi County Industrial and Commercial Bureau had no idea that “Guxian Dried Tofu” had been registered. In July this year, the County Industry and Commerce Bureau received this information from a trademark agency when it was volunteering to help the Guxian Town People's Government, which was interested in registering the trademark as a geographical trademark, with inquiries.

According to the relevant provisions of the "Trademark Law", more than 20 business households in Guxian Town are engaged in the processing and sales of dried tofu, and the self-employed individuals who mark the trademark "Guxian Dried Tofu" on their products will have to be embarrassed face the risk of being sued for infringement.

The dried cowhide tofu in Guxian Town, Yuechi is famous both inside and outside the province. In recent years, the Yuechi County Industrial and Commercial Bureau has been committed to guiding more than 20 business households engaged in the processing and sales of dried tofu in Guxian Town to apply for the registration of the "Guxian Dried Tofu" trademark, in order to further increase the popularity of "Guxian Dried Tofu" and make it more popular. "Guxian Dried Tofu" has left Yuechi and Sichuan and gone nationwide. But in the end, none of the more than 20 business households took the initiative to apply for a registered trademark. In their view, registered trademarks have little effect. Because the one hundred or hundreds of dried bean curds produced by the company every day are not worried about selling, and besides, it costs several thousand yuan to register a trademark. In this way, they missed the registered trademark of "Guxian Dried Tofu" time and time again.

This year, the Yuechi County Industrial and Commercial Bureau once again set its sights on the cultivation and guidance of the "Guxian Dried Tofu" trademark. Begin to publicize to the Gu County Town Government the various benefits that registering the "Gu County Dried Tofu" trademark will bring to the local economy. With the efforts of industrial and commercial personnel, the Guxian Town Government agreed to apply for registration of the "Guxian Dried Tofu" trademark as a geographical trademark. But during the inquiry process, I accidentally learned that the trademark had been registered.

[Daily Agricultural Economics] Sai Niu Hide Dried Tofu (2010.3.2)

Reporter: It’s so lively. I just arrived in Guxian Town, Yuechi County, Sichuan Province. You see, just let me happen upon a unique local wedding, it is really lively.

Nie Changjiang: Brother, why did you come here?

Reporter: I’m here later. Don’t get me wrong. Even though I’m wearing a red dress today, I’m not the groom today.

Nie Changjiang: Okay, stop talking and sit down quickly.

Reporter: Farewell, let’s just do as the Romans do, take some joy, and let’s go.

By coincidence, reporter Xiao There are several tables of banquets. This banquet must also be placed on the street, so it is called the Baba Banquet.

Wedding reporter: grow old together and have children early.

Okay, the wedding ceremony is coming to an end, and it’s time for the banquet to begin.

Reporter: Thank you. Look, how enthusiastic it is. Hello everyone, we are all happy together. Ah, we have a lot of food here.

Nie Changjiang: salted duck, pig ears, beef.

Reporter: I know this. Isn’t this just tofu?

Nie Changjiang: Don’t underestimate this dried tofu. This dried tofu is a major feature of our place.

Dried tofu is a major feature. Reporter Xiao Xing heard it right. Try it and it tastes good. Take a look, this dried tofu can be eaten not only at banquets, but also in teahouses on the roadside. , many people were chatting and eating with relish. It looked like ordinary dried tofu, but it had a delicious name - spiced cowhide dried tofu.

Reporter: Five spiced cowhide dried tofu, one yuan and a half each. I bought ten of them. To be honest with you, I just ate two more in one go. They tasted really good. When eaten in the mouth, it is chewy, not hard, and the more you chew it, the more delicious it becomes.

Nie Changjiang: How is it? Is it delicious?

Reporter: It’s really good, but I have a question. I can taste the five spices, but how do I explain the cowhide?

Nie Changjiang: It looks like cowhide. If you shine it in the sun, it will be transparent and golden like cowhide. Pinch it.

Reporter: Hey, look, after rubbing it like this, there are no cracks at all. The toughness is also very good. Hey, how about we do an experiment. Take a look. Take a look. Use this How about making this little paper crane out of dried tofu? It’s the first time I’ve seen it. It’s also a handicraft. I’m sorry, but it smells good.

It turns out that Guxian Town in Yuechi County is a thousand-year-old town. As early as 690 AD, when Wu Zetian was the emperor, Guxian dried tofu had become a tribute to the court, and it continued until the Ming Dynasty. During the Qing Dynasty, for more than a thousand years, more and more dried tofu was made in Guxian Town, and the taste became better and better. Not only did it become a delicacy for the local people, but even tourists from all over the world would praise it. , Yuechi Gu County Dried Tofu, the more you eat, the better it tastes.

Consumer: You won’t receive gifts during the holidays this year, right? We will give you dried tofu here.

Consumers: Eat while chatting and drink tea.

Consumers: This is a must-have dish.

Consumer: Chew carefully. The more you chew, the more delicious it will be.

Reporter: Work clothes, you will know as soon as you look at this. I am about to enter the workshop again. Let us first recall what this soy product processing workshop is like, a small workshop and a large water tank. , marinate some tofu, that’s it, but let me tell you, this workshop is not the same. As for you, listen to the roar of the machine behind me. You can tell that at this scale, , it seems not small.

Similar to ordinary dried tofu, this five-spice cowhide dried tofu also needs to go through grinding, boiling, coagulation and pressing. However, the process of slurrying ordinary dried tofu is faster, and the five-spice cowhide dried tofu is faster. Then the speed of dotting the pulp is required to be slower and the dots are finer. This is to make the material more uniform. After the dotted tofu solidifies, when squeezing, the force used must be greater and the time longer. This is to To make the dried tofu thinner and chewier, after pressing it, the dried tofu needs to be simmered repeatedly in a seasoning pot, and then goes through processes such as sun-drying, high-temperature sterilization, etc. It is still complete. For more than a thousand years, People have always done this, and now, modern craftsmanship has been added to this traditional approach.

Wang Fuxuan, the person in charge of a certain enterprise: The traditional shelf life is relatively short. After changing to modern technology, through sterilization and one-stop processing, the shelf life is relatively long. We have reached a shelf life of more than 9 months.

Due to solving the problems of sterilization and product shelf life, Yuechi County has now developed from simply making spiced cowhide dried tofu to more than 40 kinds of snack foods with different flavors. The products are sold to Beijing, Shanghai and In areas such as Guangzhou, local production of one pound of dried tofu requires about one pound and two taels of soybeans. Yuechi County produces 12,000 tons of dried tofu throughout the year. The people who grow soybeans naturally make money from it.

Qi Xiaolin, Secretary of the Yuechi County Party Committee of Sichuan Province: The output value of dried bean processing in the county has reached more than 500 million, with more than 10,000 farmers connected, and the area has reached more than 30,000 acres. Each acre can increase farmers' income by more than 400 yuan per acre, but the output value of crops such as intercropped soybeans can increase farmers' income by more than 400 yuan per acre.

Reporter: Putting the two of them together, a fashionable music bar and a traditional snack of dried tofu, seems quite harmonious. In this Yuechi County, not only the streets and alleys, but also large and small restaurants, You can see it everywhere. Did you see it? Even here, on every table, you can see a plate of dried tofu. You said that in this case, it would be too unfair if I don’t want two plates. Please coordinate. Give me two more plates of dried tofu. Oh, you still eat it. It’s already 6 plates.

Editor in charge: Liu Yan

The trademark "Guxian Dougan" has been registered for 7 years and the holder demanded a million dollars (2010.07.21) July 21, 2010 05:58 Sichuan News Network - Chengdu Commercial Daily

On July 16, at the entrance of the "Yuechi Gu County Dried Tofu Professional Cooperative", a large truck loaded with goods drove towards Chengdu.

"Last year, we produced more than 5 million pieces of dried tofu, and the products were sold all over the country." Zhang Xiangdong, chairman of the cooperative, said, "This year, both production and sales are booming again, and the momentum is even better!"

The business is getting better and better. Even bigger, but Zhang Xiangdong and his partners also have regrets: because the origin trademark of "Gu County Tofu" has been registered! The Guxian town government has now revealed that it will find the holder of the trademark "Guxian Tofu" to negotiate and find a way to make this geographical trademark worthy of its name. Yin Silin, the trademark holder of "Gu County Tofu", said: Negotiation is possible! And offered a redemption price of no less than 1 million yuan.

30,000 pieces of dried tofu are produced daily but cannot be called "Guxian tofu"

Guxian Town has a history of 1,300 years and is located at the intersection of Provincial Highway 203 and the Shanghai-Chengdu Expressway. . Since the Guangxu period of the Qing Dynasty, the town's tofu product "Guxian Tofu" has become a famous local snack due to its strong, flexible and unique taste, and is famous in Bashan Shushui.

“As a ready-to-eat convenience food, Guxian dried tofu occupies the commanding heights of similar products in northeastern Sichuan, and it is still expanding outwards.” Wu Zhongzhong, vice chairman of the Guxian Town People’s Congress, said. In recent years, dried tofu made by people in Gu County has been sold in supermarkets across the country.

“At present, in addition to one cooperative, there are also three large-scale processing workshops in the town. As for home-made production, there are no less than 40 in the town.” Zhang Xiangdong said, “These large and small The small workshop produces an average of more than 30,000 pieces of dried tofu every day! Since July last year, our cooperative has opened more than 20 specialty stores across the country.”

But since 2007, all products are produced in the country. The dried tofu made in Guxian Town and by the people of Guxian cannot use the name "Guxian tofu" which has been called for more than 100 years. Two dried tofu processing factories that have obtained QS certification can only print "Guxian ×× dried tofu" on their exquisite outer packaging. "Because the trademark 'Gu County Tofu' has been registered by others, if we use it, it will be infringement and we will be sued!" Zhang Xiangdong looked helpless.

Wu Zhongzhong introduced to the Chengdu Business Daily reporter the story of the squatting registration of the "Guxian Dougan" trademark: In 2005, the Guxian Town Government, with the help of the Yuechi County Industrial and Commercial Bureau, planned to apply for registration " Guxian Dried Tofu" is a geographical trademark. "During the inquiry, we learned that 'Guxian Tofu' had been successfully registered by Yin Silin from Zhenlong Township, this county, in October 2003."

Wu Zhongzhong said: "In 2006, we registered with the government I negotiated with him on behalf of the company, hoping to redeem the trademark "Guxian Tofu", but he said that if it was less than 400,000 yuan, we would not negotiate!"

"At that time, I thought the government would not set up a factory. For business, it is not suitable and cannot be financed by the government, so the matter is on hold."

Restricting the development of tofu, Gu County wants to "redeem" the trademark

" This is Guxian’s pain!” Speaking of the loss of geographical trademarks yesterday, Qin Yi, deputy secretary of the Guxian Town Party Committee, said, “Because of the existence of the trademark ‘Guxian Dried Tofu’, even if the dried tofu is produced in the place of origin, Those who have obtained QS certification have not been free in terms of packaging and promotion, which has seriously restricted the development space of Guxian Tofu!”

“Our current idea is to do our best to strive for redemption! Looking back at the 'golden signature' of 'Guxian Tofu', it is well deserved!" Wu Zhongzhong said, "The previous negotiation failed because there was no obvious beneficiary at the time, there was no investor, and the other party was The asking price is too high. At present, the other party is restricted by the origin, materials, etc., and has not been able to bring its due benefits to the geographical trademark. We hope that the other party can proceed from reality and make "Guxian Tofu" famous through transfer, cooperation, etc. The golden-shaped sign finally returned to its place of origin."

Yin Silin responded: It can be sold, at least one million.

On July 16, a reporter from Chengdu Business News contacted Yin Silin from Taizhou, Zhejiang. connect. Yin Silin said that after the registration was successful, he registered the "Sichuan Guxian Dried Tofu Development Co., Ltd." with the Industrial and Commercial Bureau and has been producing Guxian Dried Tofu. "If the local people in Gu County want to use the trademark 'Gu County Tofu', I think there are two ways to redeem or rent it, but I will not consider investing in Gu County to set up a factory." On the same day, Wu Zhongzhong told a reporter from Chengdu Business Daily, Yin Silin contacted him and said that if he wanted to redeem the trademark "Gu County Tofu", the price would be 1 million yuan. On July 18, a reporter from Chengdu Commercial Daily contacted Yin Silin again. He said, “The ‘Sichuan Guxian Dried Tofu Development Co., Ltd.’ we registered was jointly funded by multiple shareholders, with a registered capital of 1 million yuan.

The company is currently operating well and has been producing Guxian dried tofu in an OEM manner. The main sales areas are Jiangsu and Zhejiang. If Gu County needs this origin trademark, we can package the trademark and the company for sale. But the registered capital of our company is only 1 million yuan. Of course, the price for transferring the company and trademark cannot be lower than this amount! ”