The differences between Hilton's brands are in four aspects: historical and cultural heritage, scale, price, and comfort.
1. Waldorf Astoria Hotel
It has the deepest historical and cultural heritage and is the best choice for nobles and dignitaries with high status.
It is Hilton’s top brand. The previous concept was mainly to operate in buildings with a long history in historic cities, and the hotels were extremely luxurious, such as the Waldorf Astoria Hotel in New York and the Waldorf Astoria Shanghai on the Bund. Generally, some nobles, dignitaries and other people with status and connotation will choose to stay in this kind of hotel.
2. Conrad (the main competitors are the operating brands of various hotel groups, such as JW Marriott, Westin, St. Regis, etc.)
The historical and cultural heritage is not the deepest. , but the decoration is luxurious and in line with the consumption concept of modern wealthy people.
There is no difference between the luxury level and Waldorf Astoria. The difference between the two lies in the historical and cultural heritage, which is in line with the consumption concepts of modern wealthy people.
3. Hilton
The price is the most favorable, the decoration is popular, and the scale is large.
Hilton is the largest and most famous brand under the group. The price is cheaper than the previous two. It mainly occupies the 5-star hotel market at the domestic mass consumption level. The decoration is popular and has no characteristics.
4. DoubleTree by Hilton Hotel
It has high comfort and is suitable for most people’s travel choices.
It is a hotel under Hilton that is built according to 5-star standards but does not have a star rating. It mainly gives guests a relaxing and homely feeling. For example, a small cookie will be given when checking in.