1. First of all, the transferor must be a natural person or legal person organization with full civil capacity.

2. Secondly, the transferor should have complete intellectual property rights, and the brand must be registered and authorized before the transfer.

3. Then, the transferor needs to provide all relevant information and supporting documents, and sign a formal transfer agreement with the transferee.

4. Finally, both parties shall abide by the relevant national laws and regulations to ensure the legality and security of the transaction.