Registering a celebrity's name as a trademark, and then using legal weapons to make the celebrity pay for the loss under the guise of legality, is the essence of the "Jing Hanqing Trademark Case" incident. In August 2019, Jing Hanqing received a notice from a company requiring him to immediately stop publishing videos on major self-media platforms because his name had been registered as a trademark by the company and his use to publish videos was suspected of infringement. .

It is reported that the person who registered the trademark "Jing Hanqing" is the Zhiqiao Electronic Products Sales Department of Jinghu District, Wuhu City. It is not a company. You can see that companies with "xx district" in their company names are generally self-employed. This self-employed person Not only did they register Jing Hanqing’s trademark, they also registered trademarks for more than 100 Internet celebrity names in two years. Many Internet celebrities said they had received infringement notices, and some even paid private fees to resolve the matter out of fear of trouble. . This type of company is taking advantage of the rise of self-media in the past two years to take advantage of legal loopholes. Of course, the law will not let them succeed.

As Jing Hanqing exposed the matter, Station B immediately stood up to support Jing Hanqing and expressed that it would take up legal weapons to help Jing Hanqing defend his rights

And* **The Youth League Central Committee also forwarded Jing Hanqing's Weibo to express support for Jing Hanqing's rights protection. Legal experts said that registering a trademark in this way was obviously a malicious registration and was invalid. Everyone knows the result afterwards. Jing Hanqing is still Jing Hanqing. , no name change, no loss of money. The lawyer even said that Jing Hanqing could in turn sue the Zhiqiao Electronic Products Sales Department of Jinghu District.

For trademarks like names, it is obvious that the owner of the name is the real right holder of the trademark. Jing Hanqing has been called this name since 1997, and Jinghu District Zhiqiao Electronics The product sales department registered the trademark in 2019. Jing Hanqing can apply to the Trademark Review and Adjudication Board to invalidate the trademark.