Easy to identify the place of origin. According to a search on Decathlon's official website, the two trademarks of Decathlon are the product production code and the sub-brand of the product, which facilitates customers to identify the origin and prevent the occurrence of imitations. Decathlon comes from France and is a sporting goods retailer. It was founded by Michel Rellec in 1976. The first store was opened in Enlos, a small village near Lille, France.