Settling in the Tmall platform is the expectation of many e-commerce merchants, and settling in the Tmall flagship store is the goal of many merchants. This will not only improve the brand image, but also allow more people to understand the brand. , to increase the interests of the brand. So what are the requirements for entering a Tmall flagship store?

Tmall flagship store entry conditions:

1. Only enterprises from mainland China are eligible to apply to enter Tmall. Individual businesses and non-mainland Chinese enterprises are not currently accepted. Apply.

2. Tmall temporarily does not accept applications for opening a store from brands that have not obtained a trademark registration certificate or trademark acceptance notice issued by the State Trademark Administration (except for imported goods in some categories), nor does it accept applications with purely graphic trademarks. Application for settlement.

3. When entering the Tmall flagship store, you must first own a company, and it must be a company registered in the mainland, including legal persons (companies) and partnerships (partnerships), and hold corresponding companies Business license, tax registration certificate.

4. To enter the Tmall flagship store, you must have a trademark. The trademark must be a registered word mark, and you must hold a trademark registration certificate or a trademark registration application acceptance notice (except for some categories of imported goods).

Brand manufacturers settling in the Tmall flagship store must provide:

1. Enterprise qualifications: The applicant company must hold a mainland enterprise business license and tax registration certificate.

2. Brand qualification: The applicant company must hold a Chinese trademark certificate or trademark acceptance notice. Service qualifications: Applicants must abide by Tmall's 7-day no-reason return and exchange service standards, provide formal sales invoices, and provide points activities.

Deposit fee for brand flagship store/specialty store: 100,000 yuan for TM trademarks, 50,000 yuan for all R trademarks; annual technical service fee: merchants must pay an annual fee for operating on Tmall . The annual fee amount is based on the first-level category and is divided into two levels: 30,000 yuan or 60,000 yuan. Real-time deduction of technical service fees (referred to as "commission"): Merchants operating on Tmall need to pay technical service fees based on a certain percentage of their sales (excluding shipping costs) (referred to as "rate").

Complex processes and numerous materials make many companies very overwhelmed. If they choose a third-party platform, it will be much easier and the pass rate can be improved. If you have any questions, you can consult Bajie and professional customer service will answer relevant questions for you. Tmall Settlement Conditions Tmall Settlement Process Tmall Settlement Rules