Haagen-Dazs originated in America. Haagen-Dazs (H? Agen-Dazs) is an American ice cream brand, which was successfully developed by Ruben Martes on 192 1 and listed in new york on 1962. 1983, after Haagen-Dazs was sold to Pinsler, Pinsler was merged into General Mills. In 2002, Nestle acquired all registered trademark rights of Haagen-Dazs ice cream in the United States.

Haagen-Dazs has also established a chain of ice cream stores to sell its brand ice cream all over the world, and has opened more than 900 branches in 54 countries or regions. In addition, the market share is 6. 1% in the United States, 3.5% in Britain, 4.6% in Japan, 4% in Singapore and 5% in China. Products produced by Haagen-Dazs include ice cream, ice cream, sherbet and frozen cheese.

Expand the development advantages of Haagen-Dazs

1, image use right. Free use of the headquarters unified VI image design system to achieve the integrity of the national store image.

2. The rights and interests of the franchisee. Franchisees enjoy the right to use the brand and the right to operate all goods.

3. Right to regional protection. According to the actual situation of the regional market, strictly follow the idea of developing brands and the principle of developing franchise stores in the region, and strictly implement business circle protection for Jiaming Store.

4. Performance reward award. The headquarters will give generous monthly and annual rebates to franchisees when they complete the purchase quantity agreed in the contract.

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