Legal analysis
1. Determine the brand name by combining business strategy and brand positioning: Because different regions, different periods and different people will have different preferences, we should not only consider brand awareness, price, packaging and development positioning, but also combine business strategy and brand positioning to determine the brand name. If it is sold in China market, it will face the task of the middle class and those with high incomes who can afford it, so we should name this brand. 2. Entrust a regular trademark agency: after determining the trademark name, entrust a trademark agency that has been filed with the State Trademark Office, and let the agency help with the inquiry before registering the trademark, provide targeted inquiry reports and give professional advice; 3. Prepare the documents for trademark registration: select a suitable and professional trademark agency and prepare the application documents. Do the first two steps well, confirm the entrusted agency and reach an entrustment agreement. Before applying, the trademark agency will help customers to make relevant application documents and collect relevant materials, and pass many audits. After confirmation, report to the State Trademark Office. 4. Avoid using some taboo words: When registering a wine trademark, you need to pay special attention to avoid using some words closely related to wine, and try to avoid using some words such as "pure", "alcohol", "alcohol" and "high". Usually these words will be rejected by the State Trademark Office, reducing the success rate of trademark registration.
legal ground
Upon the expiration of the statutory time limit of Article 36 of the Trademark Law of People's Republic of China (PRC), if the party concerned does not apply for a review of the decision made by the Trademark Office to reject the application or not to register, or does not bring a lawsuit to the people's court against the review decision made by the Trademark Review and Adjudication Board, the decision to reject the application, not to register and review will take effect. For a trademark approved for registration after the objection is not established after examination, the time for the applicant to obtain the exclusive right to use the trademark shall be counted from the date of expiration of the three-month preliminary examination and approval announcement. From the date of expiration of the trademark announcement to the date of the decision to approve the registration, there is no retrospective effect on the use of the same or similar logo with the trademark by others on the same or similar goods; However, the losses caused by users' malice to trademark registrants shall be compensated.