Nowadays, many products are promoted online, so do you want to know the online marketing plan for tea? Below is the "tea website marketing and promotion plan" I compiled for you, for reference only, I hope you like it! Please click to view more details. Tea website marketing promotion plan 1

Company profile:

xx Tea Co., Ltd. xx tea industry originated from the xx family, inheriting the tea-making craftsmanship of generations of tea people, adhering to the diligence and diligence of our ancestors, The fine tradition of sincerity, simplicity and truthfulness, the pursuit of the tea-making method of integrating heaven, earth and man, and making tea with heart.

Town, established a standardized tea base and processing production line, implemented traditional craftsmanship, combined with modern craftsmanship, large-scale production, and branded operation strategies. After more than ten years of development, your Mingtang products are now well-known in the industry and have become a leader in mid- to high-end tea. Representatives, tea distribution outlets are located all over the country and Southeast Asian countries.

The fragrance spreads throughout China and is famous all over the world.

In the eyes of consumers, xx has become synonymous with high-end nobility, rich culture, and pure quality! As a mainstream beverage in the 21st century, tea will definitely have broad opportunities. Following the market trend, we take it as our mission to spread Chinese tea culture and promote the development of tea culture, provide the highest quality tea and the most professional services to global consumers, and strive to build the green leaf tea fragrance brand into an aircraft carrier in the tea field!

1. Market Analysis

Tea is essentially an agricultural and sideline product and should follow the inherent laws of the development of this industry. A realistic path is for the tea area to unify these complicated small brands and focus on cultivating and supporting one or two brands with competitive advantages. In the international tea market, due to the impact of green barriers and brand issues, although my country's tea export volume has been growing, prices have been declining.

There are many famous teas in our country, but famous tea does not mean famous brands. The lack of strong brands in the tea industry has become an obstacle to the development of our country's tea industry. The Chinese tea industry must intensify efforts to transform famous tea into famous brands. The key is to enhance awareness of intellectual property rights and brand awareness, and form a complete brand series of famous teas, famous hometowns and famous brands in the Chinese tea industry as soon as possible.

So far, only in January this year, the State Trademark Office assessed xx tea as a well-known trademark in China for the first time. However, tea consumption has moved from "traditional" to "modern". For a long time, the consumption of scented tea has occupied more than 10% of the tea consumption in the north; but now, this proportion has dropped to less than 60%, with green tea, Oolong tea, Pu'er tea, etc. have quickly become the new favorites of consumption in the northern region.

At the same time, the development of famous and high-quality tea is also developing by leaps and bounds. The organic tea craze has also become a hot spot in tea consumption in recent years. In addition, functional health tea has also become a new trend in tea consumption. Therefore, this is a good development opportunity for xx Tea Co., Ltd. We will seize this good competitive situation and make full use of our own advantages to develop.

2. Industry competition analysis

At present, my country's tea exports are mainly raw material tea, with few independent brands and tea companies are not strong. In order to expand the share of my country's tea in the international market , To cultivate a broader tea market, the country should establish a tea promotion fund to promote Chinese tea in the global market and create a good operating environment for tea companies to develop markets.

Since the xx Group launched ice tea in the mid-1990s, people have begun to recognize and accept tea drinks. Tea beverages are the fastest growing of all beverage categories. Cities with high GDP per capita are significantly higher than cities with low GDP. Last year, the national market penetration rate of tea beverages reached 32.6, second only to carbonated drinks and packaged water drinks.

The survey shows that China’s tea beverage market is still dominated by a few large companies such as xx.

It has been confirmed from the China Tea Distribution Association that the production and sales of tea beverages this year will be more than 4 million tons, which is expected to increase by about 50% compared with last year, and 80% of the production and sales will be concentrated on several major brands such as xx.

This year the tea beverage market is still in a monopolistic competition pattern. Despite this, consumer demand has become diversified, especially among young and middle-aged people who have a growing preference for tea. In the long run, consumer choices will become diversified. This provides a favorable opportunity for Chinese tea beverages to develop the market.

3. The goal of website promotion:

Primary goal: Use operable plans to build xx Leisure Tea House into the most professional, comprehensive and potential website among the websites. . Within one year, the number of daily visits reached 4,000, the number of registered members reached more than 5,000, and the number of customers visiting the tea house every day reached 200. The number of links to the website exceeds ten, and it can log into ten major search engine websites.

The ultimate goal: to find accurate visitors, everything starts from the visitors, with the interests of the customers as the purpose, and strives to realize that each visitor can become his own customer or potential customer and customer. Increase the status of xx in the hearts of consumers, improve its visibility and reputation, establish a good brand image for xx and attract more consumers, and increase the sales volume of tea.

IV. Website promotion strategy:

Here, the website promotion of xx Leisure Tea House is divided into four stages, each stage takes about three months, which are: website planning and construction stage , the initial stage of website release, the website growth period, and the website stability period. Different marketing plans have been formulated for each different period. The specific Internet marketing plans formulated for our company are as follows:

1. Website planning and construction stage:

First deal with the website Plan the overall structure of the website, including the setting of website columns, the layout of web pages, website navigation, the structural representation of website hierarchy and other information.

The first-level columns of the xx website are 5, and the column level is three-level. The homepage of the website is mainly simple, clear, and classical. Its background color also mainly reflects the classical feeling and customer focus. We will list the content we know in more detail, such as tea industry news, Qingye quality and price, in order to allow consumers to find the information they need faster.

The second is the content of the website. The website content includes all information that can be perceived by users on the Internet through vision or hearing, such as text, pictures, videos, and audios.

Therefore, the core content mainly includes: tea house introduction, contact us, social responsibility, brand introduction, and tea culture.

The function of the website is to realize the necessary technical support system for publishing various information and providing services. If you want to realize the function of information release on the xx website, it must be expressed through the company's dynamics, media reports, tea information, after-sales service information, etc. To realize the function of online help, you need technical support of FAQ, problem submission, and online timely information.

Then there are website services. xx website services include: company information, customer service, FAQs, online problem consultation, timely information services, etc. If you want to understand the integrity status of xx, you can learn more Company information or online consultation. xx's main strategy in the initial stage of website promotion is email promotion. Email is one of the most effective online permission marketing methods.

It is divided into two types: advertising emails and electronic magazines. The former obtains first attention by widely publishing email information; the latter obtains regular and targeted publicity effects through user permission, achieving twice the result with half the effort; xx will send email newsletters to website registrants every week.

The newsletter provides industry news and service information, and links back to the company website. An e-magazine is produced every month and sent to members' e-mails for free. At the same time, various e-magazine websites are opened for free for netizens to download and read. Also promote the website.

Thirdly, it is about the implementation of website optimization design. This aspect mainly optimizes the website through customer opinions, which mainly includes the optimization of website content, website structure and website service optimization.

Finally, there is the preparation for website testing and release. The xx website can be tested through online surveys, online Q&A, and offline surveys.

Preparation for website release mainly includes: planned ways to establish and promote online brands, promotion expenses and specific promotion methods: In this regard, xx still needs further investigation, research and accounting.

2. In the early stage of website release:

You can use search engine promotion methods. Statistics show that more than 50% of spontaneous visits come from search engines; effectively adding search engines is attention. One of the necessary means of promotion; when adding search engines, you must not only pay attention to wording and choose a good engine, but also pay attention to regularly tracking the effect of adding, and make reasonable corrections or additions; xx search engine websites are mainly nationally well-known websites , such as: xx, etc. In addition, we will also pay attention to the accuracy and timeliness of information release. Increase website visits as quickly as possible through engine searches for xx and gain understanding from as many users as possible.

3. The growth period of the website:

Marketing in the growth period should develop and implement more effective and targeted promotion methods. xx mainly uses the following methods to increase The number of visits to the website.

The first is the advertising strategy. Advertising is a powerful means of attention marketing and promotion, including online advertising and offline advertising. Online includes paid advertising, exchange advertising, friendly connections and other methods; xx will be in the main The TV stations launch our company's advertisements such as xx during prime time: our company's advertisements mainly promote the service and quality of our products, and the advertising content is authentic and credible.

Secondly, there are various offline promotion methods. In addition to advertising, they also include: determining the CI image of the website, publicity logo, word-of-mouth communication, participating in public welfare activities, event sponsorship, distributing small gifts, flyers, and making small Market research, cooperation with relevant units and institutions, etc.; such as: funding Hope Primary School, supporting event sponsorships of major universities or social units, and cooperating with public relations companies to establish and maintain a good image of the company.

In addition, you can also establish an alliance strategy. First, similar websites can exchange their needs, establish an alliance, and follow my lead; secondly, establish an alliance of websites in the same industry (cultural industry) and the same type (interactive community) , to promote and promote each other.

4. Stability period of the website:

Maintain the relative stability of the number of customers, strengthen internal operation management and control, and enhance the overall competitiveness of the brand. During this period, xx can continue to maintain the company's popularity through advertising; if necessary, the advertisements can be updated and some public service announcements released to increase the impression of xx Leisure Teahouse in the minds of consumers.

In addition, xx can also promote the website through information release platforms, and directly log in xx’s existing valuable information to major information release platforms, which can not only improve the awareness of the xx brand, but also directly Looking for business opportunities or traditional business cooperation opportunities: play two roles of attention marketing and actual marketing in the website promotion process.

In addition, during this period, you can also use database strategies to determine the number of customers; specifically, it can be set to survey: conduct some small surveys on the web page, ask an interesting question, and let visitors vote.

Prize-giving activities: Continue to carry out some prize-giving activities. The prizes do not have to be too expensive, as long as they are slightly useful to your visitors.

Quiz: There should be a quiz, and the answers should be published every week; wait for some effective ways to attract consumers.

5. Website positioning:

The positioning of the corporate website must first be based on the market positioning of the company. The market positioning of xx company is very broad, mainly targeting people of all ages who like tea. friends, so it has no age limit. Because the purpose of establishing a website is to promote the website, increase online and offline products and services, and increase the company's brand image.

After clarifying the purpose of establishing the site, the next step is to establish the market for the site.

xx is a site based on promoting products and services and contacting customers, so it needs to be visited by more users and potential users. This requires considering the needs of target visitors. Based on the actual situation of xx Leisure Tea House, it can be analyzed that its consumers mainly want to get better services. Therefore, website promotion should mainly highlight product and service aspects.

6. Evaluation of the effectiveness of website promotion:

Track the effectiveness of major website promotion measures, conduct statistical analysis of website traffic on a regular basis, and cooperate with professional network consultants for online marketing when necessary Diagnose, improve or cancel poorly. Promotion means, increase the proportion of investment in promotion strategies with obvious results. Specifically, it can be analyzed from the following three aspects:

1. The website is included and ranked by various major search engines.

2. Obtain the quantity and quality of links from other websites.

3. Evaluation of website traffic indicators.

4. Evaluation of response rate indicators of various online marketing activities. Tea website marketing promotion plan 2

1. Foreword

With the rapid development of computer network technology, e-commerce, as an important application of network technology, has swept everyone around the world as an indisputable fact. A corner for every industry. The rise of e-commerce has changed the traditional business model of many enterprises and has also given rise to many business models and new enterprises. Its development has become an unstoppable historical trend, and how to increase the number of merchants on the online shopping mall platform has gradually come into people's minds.

At present, the company’s marketing model is mainly based on the original traditional marketing method, that is, finding customers for existing products. And the efficiency is low, and online marketing promotion is a way to make up for this shortcoming. It provides a large platform for buyers and sellers to understand each other, which is conducive to communication between both parties. It improves work efficiency, reduces costs, expands the market, and brings social and economic benefits to enterprises.

Compared with traditional marketing, online marketing is international, information-based and paperless, and has become a marketing development trend in various countries. Therefore, we can make full use of online marketing to quickly promote our products and brands.

2. Analysis of Internet Market Situation

1. Market Situation

China is the origin of tea and the largest producer and consumer of tea. It has thousands of years of tea drinking. Throughout history, tea has been integrated into people's lives. The current domestic tea market seems to be calm, but in fact it is undercurrent, and many tea companies are eager to break out of the cocoon. However, the current characteristics of the tea industry, which are numerous, chaotic, and weak, have led to disorderly competition and low-level competition in the entire industry, and consumers lack basis and direction for purchasing.

It can be said that the domestic tea industry is "famous tea, no famous brands." Therefore, it is very important to quickly promote our tea brand through online marketing.

2. Product status

Our company is a large tea sales company, mainly selling authentic xx tea factory directly operated, and has its own high mountain original ecological tea garden. Professionally produces authentic xx Tieguanyin, focusing on making authentic xx Tieguanyin. Anxi Tieguanyin belongs to the oolong tea category and is a representative of the oolong tea category, one of the top ten famous teas in China. Between green tea and black tea, it belongs to the semi-fermented tea category. Tieguanyin has a unique "Guanyin charm", fragrant and elegant, "the fragrance of the seven brews is lingering, the moon dew in the stream is full of joy and the waves of the mountains are full of joy". In addition to the general health care functions of tea, it also has anti-aging, anti-cancer, anti-arteriosclerosis, prevention and treatment of diabetes, weight loss and bodybuilding, prevention and treatment of dental caries, clearing heat and reducing fire, and sobering up smoke and sobering up.

3. Policy support

In recent years, governments at all levels have attached great importance to the tea industry, increased investment in the tea industry, and through technological innovation, structural adjustment, and vigorous efforts Measures such as expanding domestic and foreign markets have promoted the development of my country's tea industry.

With the support of policies and funds such as western development, poverty alleviation policies, and returning farmland to forests, a considerable number of new tea gardens have been developed in all major tea-producing provinces.

Promoted by the good economic benefits of tea, tea farmers are increasingly motivated to produce. They have also stepped up efforts to transform old tea gardens and eliminated some tea gardens with low production benefits.

The area of ??tea gardens in my country increased from 1.089 million hectares in 2000 to 1.3 million hectares in 2005, an increase of 19.4%. In recent years, the newly developed tea gardens are basically constructed in accordance with standardized requirements, with high production capacity and heavy investment in tea gardens, which has enabled my country's tea production to maintain a rapid growth.

4. Competition situation:

Judging from the current main business route of xx tea industry, it is in line with the current demand for online tea by most online shopping consumer groups. Because Tieguanyin has a certain reputation, although it is not as good as Dahongpao, it is suitable for more consumers, and the price is relatively affordable. But there are also a lot of competitors, and price competition is very fierce. Unless you are local, you can get a more favorable purchase price than other places, lower the selling price, and make profits based on quantity. (It just so happens that xx Tea Industry belongs to Quanzhou and is relatively close to Anxi)

3. Online market segmentation and target market positioning

1. Consumer analysis

A. Judging from the recently sold products, the main price range of the hot-selling teas in this store is mainly below 300 yuan, with few above 400 yuan, and they are well received, so I think the store can be more diversified. Variety of teas and high quality at this price.

The quality and price of tea are the two main concerns of consumers, so we should focus on these two aspects to make good tea. This will help increase the business of the online store.

B. Judging from the products sold, some tea leaves are used as gifts.

Therefore, the packaging of tea is also very important, and stores can start from this aspect. The tea packaging design has an advertising effect and is beautiful, highlighting the quality of the product and being suitable as a gift. You can also do some work on the logo so that consumers will be impressed at first glance and at the same time highlight the characteristics of the product.

C. Since people of different ages have different tea-tasting habits and ways, the tea leaves they need may be different, so different teas can be produced according to different age groups to meet the needs of consumers. , and also give them more choices.

D. Tea is always inseparable from tea sets. The store can join forces with some popular online stores selling tea sets to form a group.

For example, you can link to a tea set store with good reviews through a friendly link. In this way, while promoting to others, the other party may also promote each other in return. This has the effect of mutual advertising, which is beneficial to the store. publicity and sales, forming a complete set of services.

F. The teas displayed on the home page should be hot-selling teas as much as possible, which is more conducive to attracting consumers. Of course, we can also put some new products on the shelves for a period of time, which will help increase the number of views of the store and attract consumers' attention.

G.Wangwang is often online, making it easier for buyers to contact you.

2. Competitor analysis

Tea is one of the three major beverages in the world, and China is the world's largest tea producer and second largest tea exporter. From a domestic perspective, drinking tea has become a living habit for most Chinese people. Tea has become an indispensable health drink and spiritual drink in social life. Moreover, with the popularization of people's concept of healthy consumption, tea is becoming more and more popular. Many people accept, love and pursue it.

From the perspective of international demand, China’s tea exports have maintained a steady growth trend. Therefore, more and more people are selling tea in online stores. In turn, competition among industries is becoming increasingly fierce. In the face of competition, how to survive and not be eliminated by your online store requires a lot of skills.

As both tea online stores, only by understanding the differences between peers, the advantages of competitors, taking the best of the best and discarding the dross, and seeing the shortcomings of your own online store operation, can you be successful. Have advantages and capital to compete. rather than being eliminated.

3. Market positioning

Tea is an inheritance of food culture in China. Especially in XX, whether at home or at work, tea is inseparable. There are many varieties of tea, and the price varies greatly depending on many factors such as the place of origin, season, and time of tea picking.

Based on a variety of factors, "xx Tea Industry" has positioned its main market at the middle and lower consumer groups. xx tea sells Tieguanyin, which can satisfy the consumption outlook of the middle and lower consumer groups.

IV. Internet Marketing Strategy

1. Email Promotion

Email is one of the most effective online marketing methods. It is divided into two types: advertising emails and electronic magazines. The former obtains first attention by widely publishing email information; the latter obtains regular and targeted publicity effects through user permission, achieving twice the result with half the effort; weekly email newsletters are sent to website registrants.

The newsletter provides industry news and tips, and links back to the company website. An e-magazine is produced every month and sent to members' e-mails for free. At the same time, various e-magazine websites are opened for free for netizens to download and read. Remember, the quality of the content of your e-magazine is key, otherwise it will be treated as spam.

E-book promotion: Organize relevant documents, produce e-books on website-related topics, and then reasonably integrate promotional advertisements into the e-books. Then put the e-book on thousands of download websites for free download by a large number of targeted audiences.

2. Search engine additions

Statistics show that more than 50% of spontaneous visits come from search engines; effective search engine additions are one of the necessary means for attention promotion; When adding search engines, you should not only pay attention to wording and choose a good engine, but also pay attention to regularly tracking the effect of adding, and make reasonable corrections or additions; submit the website to well-known search engines and directory websites, and the website will pass the submitted key Words can appear in the search results list. These inclusions often take some time.

3. Internet alliance strategy

First, realize the exchange of needs between similar websites, establish alliances, and follow my lead; secondly, establish the same type of (interactive) websites in the same industry (cultural industry) Community) website alliance to promote each other and promote each other; join the Forum Alliance, Internet Picking Alliance, Picture Picking Alliance. According to relevant data, each website can bring an average of 100-1000 traffic per day, among which xx has the most traffic.

4. Join the Friendly Link Alliance

One of the biggest benefits of joining the Friendly Link Alliance is that it can not only increase the exposure of the website on the Internet, but also increase the number of backlinks and PR value of the website. , but also because the registration of the friendly link alliance left the website information and generated a self-service friendly link system for myself, so that others can add my friendly links without notifying me, making the friendly links more easy.

5. Soft article promotion

Soft articles are written and published in a planned way from the perspective of users, the industry, and the media, so that each soft article can be Various websites reprint and publish them to achieve the best results. The soft article should be written so that users can gain something from reading it, and the title should be written to attract the website itself, so as to achieve the best publicity effect.

6. Word-of-mouth promotion

Through free services or planned new carriers, we can encourage users to help us carry out word-of-mouth promotion according to the usual routines of word-of-mouth promotion. Tea website marketing promotion plan 3

1. Foreword:

Nowadays, computer network technology has developed rapidly, and e-commerce has also become an important method with the popularization of computers. In the industry, e-commerce has risen with its international informatization and paperless. The rise of e-commerce has changed the traditional business model of many enterprises and promoted the development of e-commerce. The future business model will also be based on electronic commerce. Business is the main business model.

Online marketing is conducive to improving work efficiency, reducing costs, and increasing the market, so we will promote online marketing, change the marketing model, and more importantly, promote corporate brands and enhance corporate economic interests.

2. Analysis of Internet Market Situation

1. Analysis of Internet Market Prospects

At present, the overall demand of our tea market is oversaturated, and the growth rate of consumption is hell tea production. With the expansion speed of capacity, the buyer's market characteristics of oversupply appear. Under such circumstances, the main situation of my country's tea market is:

(1) There are many types of tea and many companies. There are about thousands of kinds, and there are about two hundred kinds of famous tea alone.

(2) The tea market management is disorderly and there are no standards. The large number of tea types and companies has led to a confusing market situation.

(3) The company’s strength is weak and its brand awareness is weak. There are a large number of tea companies in our country, but most of them are weak and adopt traditional business models. Tea companies have weak brand awareness. There are less than 1,000 tea companies in my country that have registered their own brands.

Analysis of tea online market opportunities:

Tea online marketing is a part of the rapid development of today’s e-commerce. Online marketing does not require middlemen to reduce circulation links. More and more people like to go online. Shopping. Online shopping is convenient and effortless. It is conducive to the development of tea companies. xx mainly sells Tieguanyin from Anxi. xx Tea Factory sells tea directly from tea manufacturers. It has its own high mountain ecological tea garden. The tea is authentic and conducive to sales.

3. Internet market risk analysis

As for business dealings, the main principle is: integrity. Customer doubts and uncontrollable cognitive errors are important factors affecting sales. Information security requires protecting the confidentiality of business information during the transaction process.

Business situations are ever-changing. Once a transaction is concluded, it cannot be denied, otherwise it will affect the interests of one party. In online transactions, pay attention to firewall technology, network anti-virus, information encryption storage, identity authentication, authorization, etc.

3. Online market segmentation and target market positioning

1. Customer demand analysis

Customers buy tea partly as gifts for others, so tea The packaging can be set to be nice and generous, highlighting the quality of the field frequency, and at the same time, it is suitable for gifts. Tea leaves are always inseparable from tea sets, and tea leaves can be sold together with tea sets. Some hot-selling teas can be displayed on the website to help customers choose and attract consumers.

2. Market segmentation: xx Tea mainly operates Anxi Tieguanyin. People in Quanzhou have the habit of drinking tea. People also like xx’s Tieguanyin. The school has a good market share.

3. Internet company positioning

Why is Internet marketing carried out? How to carry out efficient Internet marketing? Is it to establish the brand of the enterprise or just to display products? For xx's Internet marketing Positioning, etc., must have a good segmentation and demand, and then make your own personalized tea online marketing website and plan based on relevant functions.

Nowadays, corporate websites can be divided into product display type, Internet marketing type, e-commerce type, and service type. Different types have different marketing methods, so, Planning for online marketing is one of the core strengths of an excellent online marketing agency

IV. Online marketing strategy combination (compared with competitors)

1. Product strategy

Products are the primary factor in marketing, and companies cannot do without products throughout the entire marketing process. As consumer demand becomes increasingly personalized, companies should not rush to formulate product strategies. Instead, they should realize direct dialogue between customers and manufacturers through the Internet, produce products and services, and carry out customized marketing based on the specific requirements of different customers.

2. Price strategy:

The formulation of price strategy in online marketing should fully consider the values ????of each consumer and the customer's spending power. Traditional marketing pricing mainly considers the production cost of the product and the price of similar products on the market.

However, on the Internet, consumers are basically rational when shopping, and whether the price is appropriate depends on their value concept. Therefore, companies must fully grasp consumers' purchasing information and achieve full communication between both parties.

3. Channel strategy:

Channel is the process of transferring products and services from producers to consumers. Internet marketing allows production companies to face consumers directly, and traditional channels are affected. The corresponding ones will be consignment or sales agents responsible for delivery. Channel strategy solves logistics problems.

4. Promotion strategy:

The core issue of online promotion is how to attract consumers and provide them with product information with valuable incentives.

4.1. Online Discount Promotion Discount, also known as discounts and discounts, is currently the most commonly used promotion method online. Because the current enthusiasm of netizens for online shopping is much lower than that of traditional shopping places such as shopping malls and supermarkets, the prices of online products are generally lower than those sold in traditional ways to attract people to buy.

4.2. Online gift promotions. Gift promotions are not widely used online at present. Generally speaking, gift promotions can be used when launching trials of new products, product updates, fighting against competitive brands, and opening up new markets. Achieve better promotional effects.

Advantages of gift promotions: It can increase the visibility of the brand and website; encourage people to visit the website frequently to obtain more preferential information; it can analyze the marketing effect and the product itself based on the enthusiasm of consumers for additional products. reaction, etc.

4.3. Online lottery promotion Lottery promotion is one of the more widely used forms of promotion online, and it is a promotion method that most websites are willing to adopt.

Lottery promotion is the promotion of goods or services by one or several people obtaining prizes that exceed the cost of participating in the event. Online lottery activities are mainly attached to surveys, product sales, user base expansion, celebrations, and promotions. an activity, etc. Consumers or visitors obtain lottery opportunities by filling out questionnaires, registering, purchasing products or participating in online activities.

4.4. Points Promotion The application of points promotion on the Internet is simpler and easier to operate than traditional marketing methods.

Online points activities are easy to implement through programming and databases, and the results are highly reliable and relatively simple to operate.

Points promotions generally set higher-value prizes, and consumers can increase their points to obtain prizes by purchasing multiple times or participating in an event multiple times.

Points promotion can increase the number of times Internet users visit the website and participate in certain activities; it can increase Internet users' loyalty to the website; it can increase the visibility of the activity, etc.