The trademark battle of Red Bull is mainly between Tencel Group in Thailand and Hua Bin Group in China. After the death of Xu Shubiao, founder of Red Bull and chairman of Tencent Group, his son Xu Xiongxin took his place. However, at the end of the authorization day of Red Bull China Second Brand 10, Tencent Group refused to authorize China Red Bull brand. The two sides launched a tug-of-war around trademarks, shares, dividends and other issues. This tug-of-war lasted for 6 years and still has no result.
Initially, Xu Shubiao cooperated with Yan Bin of Hua Bin Group to introduce the Red Bull brand to China and founded China Red Bull in Shenzhen. Tencent Group gives Red Bull China brand authorization and technical and expert support, while Hua Bin Group is responsible for production and sales. The two sides also had disputes over the name, but in the end they adopted Yan Bin's opinion. Red bull? Named after two words, it turns out that Yan Bin was right. In China, the sales volume of Red Bull is far ahead among functional drinks. After Xu Shubiao's death, Tencent Group and Hua Bin Group began a brand battle for Red Bull.
Tencel Group of Thailand pressured Huabin Group through raw materials and distributors of Red Bull in order to get back the trademark of China Red Bull, but Hua Bin Group did not give up and kept fighting. The Xu family of Tencent Group claimed that the operating period of Red Bull would expire in 20 years, but retorted that the initial agreement between the two parties was to authorize China Red Bull to operate for 50 years. When the company was first registered, it was only because of various restrictions that the operating period was set at 20 years. What's more, all the marketing of Red Bull in China and its achievements today are the result of the efforts of Hua Bin Group. Yan Bin said that Thailand Tencel Group totally wants to enjoy success.