the word coffee comes from the Greek Kaweh, which means strength and enthusiasm. Around the world, people are more and more fond of drinking coffee. The coffee culture that followed filled every moment of life.

The symbol of Luckin Coffee is a white deer head with a blue background, which is called "Little Blue Cup". This white and green Starbucks forms a strong visual contrast. In fact, at the beginning of the expansion of "Little Blue Cup", it was the representative of traditional coffee.