“We must train Meng Yutong to become the second Dong Mingzhu.” Dong Mingzhu, chairman of Gree Electric Appliances, made her secretary Meng Yutong famous and gained a lot of attention. An account named "Mingzhu Yutong Selection" was quietly registered

The avatar of the account is a photo of Dong Mingzhu and Meng Yutong. The account is authenticated as "Gree E-Commerce Co., Ltd." and is tied to the account. There is also a store called "GREE Small Home Appliances Flagship Store", which has released 19 products including air purifiers and rice cookers. Under the video, a netizen commented that "Sure enough, they have started to bring goods." The account responded, "Who doesn't love beautiful girls bringing goods?"

As of press time, this account *** has released four videos. In the first video, Meng Yutong said that "I will share Gree Electric products on this account." The other three are all Meng Yutong's product delivery videos. It is worth noting that the account currently has 23,000 fans, with an average of 4,000 likes per video.

As for Meng Yutong’s sales of Gree products, Dangdang founder Li Guoqing once predicted that Dong Mingzhu threatened to train his female secretary to become the second Dong Mingzhu. This seems to be hype, and the purpose is In order to bring goods live, incubate Internet celebrities for yourself. What's the mystery behind it?

This is actually Dong Mingzhu’s carefully planned move in terms of brand marketing and topic communication, with many hidden tricks. In fact, before this, Li Guoqing, the head of Dangdang.com, once said that this kind of hype was because Dong Mingzhu entered the live broadcasting industry for Gree to incubate new Internet celebrities, and reminded Boss Dong to sign a contract with the new secretary to prevent the future The cooked duck flew away.

Now Dong Mingzhu is the soul of the Gree brand. She is the spokesperson of Gree. She also personally performs live broadcasts. In 2020 alone, 13 live broadcasts were held across the country. The amount reached 47.6 billion yuan.

However, Dong Mingzhu is the head of Gree after all, and does not have much energy to personally do Gree’s marketing work. Moreover, if he does the live broadcast himself, offline dealers will inevitably have ideas; in addition, nowadays air conditioners The target group of the market is getting younger, and a younger spokesperson is needed to interact with the young people born in 1995 and 2000.

So, Dong Mingzhu fell in love with Meng Yutong, who was young, highly educated, eloquent, good-looking, and bright-minded. This young lady had similarities with Wei Ya in appearance and temperament. It has great potential for training, and Gree is even registering a trademark for her.

Dong Mingzhu personally said that he would train Meng Yutong to be his successor and interacted with him in a high-profile manner. In fact, the purpose was to quickly transfer his popularity and influence to Meng Tongyu, so that his spokesperson image and The role of live broadcast was successfully handed over to her, allowing her to take on these two important responsibilities.

If Meng Yutong grew up quickly, Gree would invest at a very low cost and find a spokesperson and a star to bring goods at the same time. This is compared to the cost of hiring a spokesperson, which often costs tens of millions. You say Is this a good deal?

Moreover, this series of operations has been on the hot searches on the Internet many times, forming a strong topic effect, which has caused the Gree brand to hit the screen several times. Boss Dong’s tried and tested “Dong-style marketing”, It’s really fun! As for whether Meng Tongyu can become the new head of Gree to succeed Dong Mingzhu, this is not the most important. After all, this is a long way off, who can say for sure? "Dong-style marketing"

Dong Mingzhu, a veteran with rich experience in the business world and a former sales queen, is also well versed in the essence of marketing communication and is particularly good at creating topics, thereby forming screen-splashing communication. Some people in the industry call it "Dong-style marketing".

In 2012, Dong Mingzhu succeeded Zhu Jianghong as chairman of Gree Group. Her character as a strong woman with a hot temper, tough personality and decisive methods set off a wave of attention.

In 2013, the bet of the century between Dong Mingzhu and Lei Jun shocked the entire Internet. This incident also put Dong Mingzhu under the spotlight for five years.

In 2018, Dong Mingzhu once said in the forum, “As long as employees work until retirement, Gree will provide you with a house with two bedrooms and one living room. No matter how high the housing price is, it doesn’t matter to you.

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This remark touched the sore point of hundreds of millions of “workers” and immediately aroused heated discussions across the Internet and raised many questions. In these classic cases of “Dong-style marketing”, Dong Mingzhu can always touch people's pain points and oxygen points in real life, and can stir up public opinion. These traffic events have brought Dong Mingzhu and Gree out of the circle time and time again, maintaining a continuous high level of attention, you say Is it awesome?