Fonts are specially designed fonts, not general fonts.
Pepsi-Cola is the second largest beverage brand in America after Coca-Cola. It has a history of more than 1 years since it was born in 1898. During this period, it was on the verge of bankruptcy and bleak management, but it was still able to save the day and stride forward to usher in today's glory. For nearly a century, Pepsi and Coca-Cola have been playing a "war" without smoke on the world beverage stage.
Pepsi-Cola vowed to compete with Coca-Cola on the battlefield, with the goal of replacing its big brother Coca-Cola one day. First of all, Pepsi-Cola is not inferior to Coca-Cola in name. China people advocate all the best, translated into "Pepsi-Cola", which makes people have a kind of good intention in their hearts, and all the best dreams come true.
The concept of Pepsi brand is "AskofMore", and the activities with the themes of "Desiring for Infinite Wonderful Football" and "Desiring for Infinite Music" are getting higher and higher, advocating young people's positive attitude towards life. The moral is that for young people, there is infinite space for opportunities and ideals, and they can daydream and pursue them as much as they want.
in the design of logo, the heroic "PEPSI" font is the visual center and the abstract geometry is the carrier, which reflects the brand words and forms a whole. In 1996, the company made a more unique improvement to the logo, abandoning the red, blue and white colors of Pepsi-Cola in the past and replacing them with all-color Pepsi blue as the new image of the company. Logo has a strong contrast between red and blue, a dynamic curve, and a soft, light and pretentious temperament.
in p>23, the logo added dark red arc lines to its red background, and at the same time, the white English trademark written in Spencer's font was covered with a layer of silver frame, which made it more clear and eye-catching. The Chinese font adopts a new streamlined Chinese font designed by famous Hong Kong advertising designer Chen Youjian.