Jordan Sports Co., Ltd. (hereinafter referred to as "the company") is mainly engaged in the research and development, production and sales of sports shoes, sportswear and sports accessories. Since its establishment in 2000, after nearly 20 years of hard work and huge investment in human, financial and material resources, the company has now grown to more than 5,000 brand stores, covering 3/kloc-0 provinces, municipalities and autonomous regions, with an annual sales income of nearly 4 billion yuan.
Since its establishment, the company has always adhered to the mission of "tailor-made for China consumers" and is committed to establishing a brand image of professional sports shoes and clothing with superior performance, fashionable appearance and reliable quality in the eyes of consumers. With strong talent, technology and capital advantages, the company launches more than 65,438+0,200 new sports shoes and clothes every year, covering professional sports series (including basketball, running, training, etc. ) and sports life series. The company has sponsored the World University Games, National Games, Marathon and other important sports events at home and abroad for many years, and actively participated in social charity activities. Through the cooperation with China Youth Development Foundation, the company established the "Jordan Sports Love Fund" to provide sports and learning opportunities for children in many poor areas. In the past three years, the accumulated tax payment exceeded 654.38+05 billion yuan, and the accumulated donation to the society reached 200 million yuan.
Since its establishment, the company has adhered to the development goal of building a national sports brand in China and the core values of "honesty, cooperation, innovation and enjoyment", and is committed to creating a healthier and better lifestyle for consumers in China. The company has more than 200 professional designers and R&D teams. Based on the scientific movement and conforming to the trend of the times, we will create unique and outstanding fashion sports products for everyone who loves sports.
Companies adhere to the use of first-class materials and technology, to ensure that each product is well-selected, fine workmanship, excellent quality, deeply favored and praised by consumers.
The company has been committed to the construction and expansion of sales channels for a long time, running strict and standardized dealer management system, standardized store operation mode and scientific network planning and layout, and realizing the optimization and promotion of brand marketing system. At present, Jordan Sports has established a large-scale marketing network in China, and brand stores have covered 365,438+0 provinces, municipalities and autonomous regions.
Focusing on the product positioning and value trend of Jordan brand, the company integrates the spirit of struggle and transcendence in sports competition into the company's management culture and product promotion, strengthens the alliance with the sports industry in various ways, and strengthens the brand image of professional competitive sports.
On the morning of February 8, 2006, the Supreme People's Court publicly pronounced the verdict of 10 trademark retrial, in which 7 applications for retrial were rejected and 3 applications for retrial were supported. So far, the applicant Michael Jordan, an American citizen, has won 65 trademark cases out of 68 trademark cases in the Supreme People's Court for retrial. Regarding this ruling, our company declares as follows:
1. A series of trademarks such as "Jordan" in Chinese, "Jordan" in pinyin and ","in graphics have been legally approved by the Trademark Office of the State Administration for Industry and Commerce in accordance with the Trademark Law of People's Republic of China (PRC), and our company has been legally using them for nearly 20 years.
2.20 12, 10 in June, American citizen Michael Jordan sued our company for 68 trademark disputes. After three trials by the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce, the Beijing No.1 Intermediate People's Court and the Beijing Higher People's Court, all of them were ruled or rejected, and our trademark registration was maintained.
Three. On February 20 15, the Supreme People's Court made a ruling to reject the application for maintaining the registration of 50 trademarks in the retrial application filed by the retrial applicant, including Chinese, pinyin and graphic trademarks mainly used by our company. The 10 trademarks decided this time, including three trademarks supporting retrial applicants, are all defensive trademarks registered by our company in other surrounding commodities for less than five years, and will not affect all trademarks currently used by our company.