Pet cats, walk dogs, and drive tanks. Among all brands, Great Wall Motors must be the most imaginative in terms of product naming. At this Beijing Auto Show, after the big dog, white cat, and tank, Great Wall Motors brought another model, the personalized name " "Great Wall's First Love", this car takes Great Wall's naming culture to a new high.
Of course, we are not here today to discuss Great Wall Motors’ bold product names. Big Dog, White Cat, Great Wall Cannon and Tank actually belong to different vehicle brands under Great Wall, namely Haval, Euler, Great Wall Pickup and WEY. This time they jointly participated in the exhibition again and launched the latest product masterpieces of the brand. .
New Internet celebrity, Haval Big Dog debuts with 1.5T and 2.0T dual vehicles
The first thing to appear is the Haval Big Dog, which is positioned between an urban SUV and an off-road SUV. , this car was officially launched on the eve of the Beijing Auto Show, priced at 119,900-142,900 yuan.
The Haval Big Dog was born on Great Wall Motors' more inclusive "Lemon" platform. This platform can provide a variety of matching forms in terms of size, suspension, power, etc., making the Haval Big Dog an urban SUV. It is comfortable, fashionable and practical, and has off-road style personality and uninhibitedness, meeting the needs of young people for traveling in multiple scenarios.
Specifically in terms of products, Wen Fei, general manager of the Haval brand of Great Wall Motors, said that Haval Big Dog will lead users into a new "people, cars, and life" experience from three dimensions. Including the driving pleasure that young people have never experienced before, the unprecedented geek experience and the unique social currency. Simply put, the three core components and the human-computer interaction system are worth looking forward to.
At the end of this year, the 2.0T version of the model will be launched. The 2.0GDIT model may satisfy consumers who have higher requirements for off-road performance. Compared with the 1.5T model, the main change of the 2.0T version is the enhanced off-road capability, making it the only load-bearing model under 300,000 with 2 differential locks. The body-on-frame SUV is also the only new category SUV under 300,000 yuan with 6 full scene modes.
The first car in life, the "Lemon" platform launches a new car "Haval First Love"
The Haval brand also brings a model, the Great Wall First Love, which is positioned as an entry-level compact SUV. Every product naming reflects the brand’s consideration of product positioning. Haval’s First Love is the third new car on the “Lemon” platform, redefining “life’s first car”.
Many people attach great importance to their first car, just like their first love. Whether it is eye-appeal or inner charm, they are both crucial. And Haval’s first love is built according to the aesthetic standards of young people. In terms of design, it can make people fall in love at first sight. The young and sharp headlights, exquisite grille design, and slender figure are all in line with the aesthetics of young people.
In terms of internal aspects, Haval First Love fully considers first-time buyers’ demanding requirements for vehicle space, comfort, performance, fuel consumption and configuration, so that users can be fascinated by this car like "first love" ; In addition, as the pace of intelligence accelerates, Haval's first love continues to break technological barriers and achieve intelligent advancement to meet the current users' travel needs. It is equipped with an "emotion recognition" function, which can be used in face recognition, voiceprint recognition, fatigue monitoring/ Reminders, distraction monitoring/reminders, expression recognition, etc. comprehensively improve consumers' perception of using the car and give users the thrill of "first love".
From a positioning perspective, Haval’s first love is positioned below H6 and Big Dog. This stylish and practical high-quality SUV model is built for first-time buyers.
China’s first high-performance mass-produced electric car, the Euler Good Cat GT version makes its global debut
For the Euler brand, the Euler brand debuts a cute little car - the Euler Good Cat GT version. As the brand's first performance electric model, the Euler Good Cat GT version may be launched within the year.
This is a model suitable for both men and women. The cute and interesting headlights and retro appearance make it difficult for female users to refuse, and the large number of performance kits incorporated into the appearance can also attract the attention of men. The car owner's preferences include roof spoilers, rear apron and wheel arches. Despite its small body, the space is not bad. The length, width and height are 4235/1825/1596mm respectively, and the wheelbase is 2650mm.
In terms of power, it is reported that it will be equipped with a permanent magnet synchronous motor with a maximum power of 105kW (143Ps) and a peak torque of 210N·m.
In terms of battery life, officials say that the NEDC has a cruising range of 501km, making daily commuting stress-free. Friends who are interested in BMW MINI can turn their attention to it.
It is worth mentioning that Euler officially launched the country's first automobile innovation platform, handing the "destiny" of trendy new cars to the hands of automobile innovation partners, realizing the goal of "making cars behind closed doors" To the breakthrough of "openness and advancement", consumers have become one of the participants.
Mass-produced electric pickup truck with maximum cruising range, commercial electric cannon officially launched
The commercial electric cannon of the Great Wall Cannon brand will also be officially launched, with an official guide price of 251,800- 266,800 yuan, and the passenger electric cannon is available for pre-sale starting from 279,800 yuan. At the same time, the Great Wall cannon modified model black bomb, field-mounted cannon, and brigade-mounted cannon were unveiled on the same stage. Pickup fans can feast their eyes on it all at once.
The electric cannon has three highlights worth mentioning:
First of all, the electric cannon has a range of up to 405KM, making it the electric pickup truck with the longest range in mass production in China. The maximum power of the equipped motor is 150KW and the peak torque is 300N·m.
Secondly, compared with ordinary pickup trucks that focus on performance and neglect the riding experience, the electric cannon not only pays attention to "outside the car", but also pays attention to "inside the car", positioning High-end pickup trucks, in accordance with the Great Wall Cannon brand's consistent passenger-oriented design concept, will have much better interior quality than ordinary pickup trucks.
Thirdly, Zhixing is far ahead of its peers in terms of safety. The electric cannon supports L4 level automatic assisted driving in fixed scenarios, and is equipped with ACC, traffic sign recognition, forward collision warning, 360 surround view, Internet of Vehicles, All-round intelligent configurations such as cloud FOTA and parking assistance can be said to be the benchmark in its class.
In the future, Great Wall Cannon will first enter Australia, the Middle East, South America, South Africa and other markets, and then be sold globally. Therefore, it must have a resounding English name "POER", which represents POWER, PEAK, PERFECT demonstrates Great Wall Cannon's determination to target the world's top three pickup truck brands.
Great Wall Motors has always had good sales in overseas markets. In 2019, it sold 65,200 new cars, a year-on-year increase of nearly 40%. It is believed that pickup trucks still have a certain market in the Middle East and South Africa.
Zhixing has something to say
In addition to the new cars mentioned above, the WEY brand has brought a product that represents its first entry into the off-road field, the Tank 300. The car is equipped with L2+ level autonomous driving functions and has super hard-core off-road configurations.
Sedans, SUVs, electric vehicles, luxury cars and even pickup trucks, almost every model category that consumers can think of can be found at Great Wall Motors’ joint booth. It is like a super large car mall. As long as you walk in, you can always find the one that suits you: the "Haval Big Dog" that is both hard-core off-road and can commute in the city, the "Haval First Love" that thrills first-time buyers like first love, and the cute and retro "Eula Good Cat" , domineering and luxurious "electric cannon"...
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.