Trademark registrants can fully protect their trademark exclusive rights through the following main channels:
(1) Negotiate and resolve. The trademark registrant may negotiate and resolve relevant trademark matters with the other party by himself or by entrusting an agent;
(2) File a lawsuit in the People's Court. If the trademark registrant or interested party is unwilling to negotiate or cannot reach an agreement, they may file a lawsuit in the People's Court; the trademark registrant or interested party has evidence to prove that others are committing or about to commit acts that infringe upon the exclusive right to use the registered trademark. If the trademark registrant or interested party does not stop it in time, If the person's legitimate rights and interests will be irreparably damaged, he may apply to the People's Court to take measures to order the cessation of relevant actions and property preservation before filing a lawsuit. In order to stop infringement, if the evidence may be lost or difficult to obtain in the future, the trademark registrant or interested party may apply to the people's court to preserve the evidence before filing a lawsuit. If the trademark registrant or interested party is a Chinese citizen, legal person or other organization, he may sue on his own or entrust a domestic agent with trademark agency qualifications to sue; if the trademark registrant or interested party is a foreigner or foreign enterprise, he shall Entrust an organization recognized by the state with trademark agency qualifications to act as an agent (the list of state-designated agency organizations can be found on this website), or handle it according to the agreement signed by the country to which it belongs and China or the international treaty that Japan has signed, or according to the principle of reciprocity Handle;
(3) Request the industrial and commercial administrative department to handle. The subject qualifications of the petitioner shall comply with the circumstances specified in item (2) above. The requester shall bear the burden of proof when making a processing request to the industrial and commercial administrative department;
(4) Report to the public security organ. If there is evidence that the infringer has been suspected of committing a crime, the clues that have been obtained about the suspected crime will be reported to the public security agency in the jurisdiction. For cases where the investigation by the public security department has been completed and the procuratorate has accepted and initiated public prosecution, a criminal incidental civil lawsuit may be filed with the people's court that accepted the case.
(5) Apply to the customs for intellectual property protection filing. If the trademark registrant and his agent discover that the suspected infringing goods are about to enter or exit the country after applying for intellectual property protection registration with the customs, they may apply to the customs at the place where the goods enter and exit for protective measures.