How should a cultural company’s trademark be designed? Is there any process for designing a trademark? The editor will share with you the organized cultural company’s trademark design. Welcome to read, for reference only! Pay attention to the design of the trademark What

Trademark design (Trademark Design) must comply with the legal regulations and customs of the country and region where the goods are sold, and respect its national sovereignty and national characteristics. This has become the principle of trademark design for enterprises in various countries.

Trademark design is not simply a matter of general arts and crafts. We cannot only pursue the beauty and practicality of the trademark. At the same time, we must closely consider the legality of the design, the legal consequences after use, and its impact on the company's international marketing activities. Influence. The process of trademark design and logo design

1. Research and analysis

Trademarks and logos are not just a combination of graphics or words. They are based on the company’s structure, industry category, and operations. concept, and fully consider the objects and application environments that trademarks and logos come into contact with, and develop standard visual symbols for enterprises. Before designing, you must first have a comprehensive and in-depth understanding of the company. These are important basis for the design and development of trademarks and logos.

2. Element mining

Element mining is to further prepare for the design and development work. Based on the analysis of the survey results, we will extract the structural type and color orientation of trademarks and logos, list the spirit and characteristics that trademarks and logos should embody, dig out relevant graphic elements, find out the direction of trademark and logo design, and make the design The work has a purpose, rather than a purposeless combination of words and graphics.

3. Design and development

With a comprehensive understanding of the enterprise and a full grasp of design elements, design and development work can be carried out from different angles and directions. Through the designer's understanding of trademarks and logos, they give full play to their imagination and use different expression methods to integrate design elements into the design. Trademarks and logos must have profound meanings, obvious features, grand shapes, stable structures, and color matching that is suitable for the enterprise. Avoid being clichéd or popular. Different trademarks and logos will reflect different emphases or appearances. After discussion, analysis or modification, the trademarks and logos suitable for the enterprise will be found.

4. Logo correction

The trademarks and logos determined in the proposal stage may not be perfect in details. After standard drawing, size correction, black and white application, etc. of the trademarks and logos, The modification of different forms of expression such as line application makes the use of trademarks and logos more standardized. At the same time, the characteristics and structure of trademarks and logos will not be lost when used in different environments, achieving unified, orderly, and standardized communication. What principles must be followed in trademark design?

1. Identification

Identification is the most basic function of a trademark. Due to the special nature and function of trademarks, the formal rules and special requirements of trademarks are determined, which means that they have their own unique personality and do not allow the slightest similarity. American stylist Rudolf Anheim said: The content of any kind of work must go beyond the individual appearances contained in the work. ?That is to say, the image of the work must be attractive. Focus people's understanding in the direction the author needs. The vivid and vivid image has a strong visual impact, giving people a psychological aftertaste and a kind of psychological enjoyment in the aftertaste. Trademarks can have functions and effects that corporate names do not have. Although the name can make people understand it, it can never establish a clear, powerful, fixed and unified image in people's minds. Only a trademark that is creative and has its own characteristics can have vitality and be as clear, eye-catching and powerful as a flag. The more distinctive the personality characteristics, the stronger the appeal of the visual expression, the deeper the degree of stimulation, and the longer it lasts.

2. Conveyability

Modern trademarks not only serve as markers for goods, but also express certain meanings through trademarks, convey clear messages, and leave a beautiful and lasting impression to the public. Unique impression.

This "meaning" and "information" come from the designer's in-depth understanding of all aspects of the company, including the company's business philosophy, scale history, product performance, use, sales targets, prices, production processes, etc., and choose the most representative ones. One by one, we use exaggeration, generalization, metaphor or suggestion to create an artistic image with symbolic meaning. The creation of visual image is based on satisfying the psychological needs of consumers. It must have the visibility and readability of consumers' vision, study, understand, master and apply their psychological needs, and express them through silent images. Confide in their vision and psychology to achieve the purpose of attracting. In this sense, trademarks are as clear as signals, easy to understand and recognize.

3. Aesthetics

Schiller said: On the one hand, it is in line with nature, on the other hand, it is in line with ideals. This is beauty.

Due to the different artistic forms and social functions of trademark design, its thinking methods, expression methods, artistic language and aesthetic views are all different from ordinary artistic creations. The biggest aesthetic features of a trademark are: concise, easy to read, and easy to remember. Since human perception has a certain load limit, it has the functions of selective acceptance, transmission and defense and rejection of environmental stimuli. In other words, vision only accepts those that interest it. The contact between human vision and objects is fleeting, and the ability of vision to recognize images is restricted by time and speed. Speed ??and time require human vision to recognize objects quickly and transfer them to the brain to leave memories. This requires images. It has concise and clear visual effects and visual appeal. Simplicity should not be lost in simplicity and emptiness; complexity should not be lost in complexity and triviality. There is richness in simplicity, variety in simplicity, simplicity in complexity, simplicity in richness.

Trademark patterns are the main artistic language that generates attraction. They have strong expressive power in "shelf competition" and play an important role in beautifying and promoting products that cannot be underestimated. If you copy natural forms, you will inevitably lose the expressiveness of your trademark. Only by constantly pursuing artistic pursuits can your works be distinctive, strongly stimulating, vivid, and purely intuitive.

4. Adaptability

Trademarks are the most widely used in visual communication design and appear most frequently. Faced with the challenges of different materials, different technologies, and different conditions, the form of expression must be suitable for changes in black and white and color, positive and negative shapes, enlargement and reduction, wire frame and hollow body, etc. The purpose of standardized operations is to establish the authority of systematization, standardization and other usage regulations.

5. Contemporary

Corporate trademark is the core of corporate image. It is not only a guarantee of product quality, but also the basis for identifying goods. It represents a kind of credibility, which has been cultivated by the company over several years, decades, or even hundreds of years. Economic prosperity, intensified competition, changes in lifestyles, fashion trends, etc. require trademarks to adapt to the times. One way is to abandon the old logo and redesign it with a new look. This kind of redesign may require a large economic price, and it must be repeatedly promoted through advertising media to re-establish the image. Another way is to gradually transform and improve old and reputable trademarks based on the original trademark through gradual changes over time. It not only has continuity and is easy to identify, but also gives people a sense of the times. The law of evolution of accepting a new trademark unconsciously is from concrete to abstract, from complex to concise, making it modern and international. What are the benefits of applying for a famous trademark? Can famous trademarks be transferred?

1. What are the benefits of applying for a famous trademark?

(1) The goods referred to by the recognized famous trademark are deemed to be Well-known items.

(2) From the date of announcement, the owners and users of famous trademarks can use the products they have approved to use and their packaging, decoration, instructions, business correspondence, advertising, exhibitions and other business activities. Use the words "***provincial famous trademark".

(3) In the same kind of goods referred to by the famous trademark, others are not allowed to perform the following acts:

1. Use the same or similar words, graphics, letters, etc. as those of the famous trademark. Numbers, three-dimensional logos and color combinations, as well as combinations of the above elements are used as product names, packaging, decoration or as unregistered trademarks, and may cause misunderstanding by the relevant public;

2. Use of famous trademarks Refers to the name, packaging, and decoration that is unique to the product or is similar to it, and may cause misunderstanding by the relevant public.

(4) Combining words, graphics, letters, numbers, three-dimensional logos and colors that are identical or similar to those of the famous trademark on goods that are different or similar to the goods referred to by the famous trademark; If the combination of the above elements is used as a product name, packaging, decoration or as an unregistered trademark, and may cause misunderstanding by the relevant public, the owner or user of the famous trademark may request the industrial and commercial administration department to stop it.

2. Can famous trademarks be transferred?

Famous trademarks can be transferred, but the following regulations need to be followed:

(1) If a famous trademark is transferred, The trademark's status as a famous trademark will automatically be lost.

(2) The transfer of famous trademarks must be approved.

(3) The transfer of famous trademarks must be registered.

The above is the cultural company logo design provided by the editor. I hope you will like it!