Samsung is rumored to be developing AR glasses, and giants are vying to seize the market

Samsung is rumored to be developing AR glasses, and giants are vying to seize the market. There is news that Samsung has completed the AR glasses prototype. Development, a release date is being discussed and Samsung is already gearing up for production. Samsung is rumored to be developing AR glasses, and giants are vying to seize the market. Samsung is rumored to be developing AR glasses, and giants are vying to seize the market 1

According to Korean media, Samsung, Apple, Meta (Facebook) and Microsoft are competing for market share in the emerging Metaverse device market, which is expected to grow every year 80%.

It is reported that Samsung will launch an augmented reality (AR) device equipped with holographic technology. The device will be powered by Samsung's own Exynos application processor (AP) and Google's Android operating system. Samsung is reportedly working closely with DigiLens, an American company specializing in AR and XR, to develop the technology. The development of the prototype has been completed and the release date is being investigated. Additionally, Samsung is working with Microsoft to develop an AR headset.

Apple recently completed testing a VR headset that will be launched by the end of 2022. Apple VR devices are equipped with tiny organic light-emitting diode (OLED) displays. Apple has completed the development of OLED displays for VR devices with TSMC. By depositing OLEDs directly on chip wafers, micro-OLED displays can be smaller, thinner, and more power-efficient. Apple decided to use its own system-on-a-chip, the M1, as the applications processor for the VR headset, powered by the iOS operating system.

At the same time, Meta (Facebook) is also developing a new Metaverse hardware product. The product will come with a micro OLED display, Qualcomm AP and Google Android operating system.

In addition, Microsoft is also developing smart glasses powered by Qualcomm AP and holographic technology. Samsung is rumored to be developing AR glasses, and giants are vying to seize the market 2

According to Korean media Etnews, citing unspecified sources from the supplier circle, Samsung has completed the development of AR glasses prototypes and is working on A release date is discussed and Samsung is already gearing up for production.

The AR device will use unspecified holographic technology from Samsung Advanced Institute of Technology (SAIT), Samsung's future laboratory. It is said to have been prepared for commercialization for a long time, using a proprietary Exynos chip and Android as the operating system.

Samsung is developing the technology in close collaboration with DigiLens, which specializes in particularly lightweight and lower-cost waveguide displays. When investing in DigiLens, Samsung Senior Vice President Hark Sang Kim said he looked forward to investing in DigiLens and working with the company to prepare differentiated and competitive AR devices.

In addition, Samsung is working on another AR project with Microsoft. In March 2021, Samsung established a working group for the project to cooperate with Microsoft in the summer. The project will run until 2023, with the resulting commercial projects expected to be unveiled in 2024.

It may not be uncommon for Samsung to enter the VR/AR market. Some concept videos leaked in February 2021 showed two of its devices: Glasses Lite and AR Glasses.

The video, produced by well-known technology leaker WalkingCat, shows two pairs of very similar glasses, but each pair has a different purpose. It was reported at the time that these types of devices would appear in large numbers in the next year or so.

On May 4, 2021, Samsung applied for the “Dreamground” trademark at the United States Patent and Trademark Office (USPTO), which may serve as a new AR service. Dreamground’s trademark description reads: “Downloadable software that generates location-based augmented reality images for entertainment purposes.

Downloadable AR software for mobile devices used to combine electronic data with real-world environments; streaming media or AR and VR game software; electronic game services provided through the Internet.

Samsung submitted a new design patent to the World Intellectual Property Organization, which shows a lightweight AR glasses design. The patent was described as a "head-mounted display" and was applied for in July 2019. On March 9, it was approved and released by the USPTO in May 2021.

Samsung also cooperated with Snapchat to launch a watch AR try-on service and launched AR demonstrations for its home appliances. Samsung 837X virtual store, Samsung 837X store will provide users with a virtual experience through Connectivity Theater and Sustainability Forest

Based on the above signs, Samsung intends to develop in the XR field or the metaverse direction. Show off your skills. But will it repeat the failure of Gear VR?

Samsung Gear VR was first announced in September 2014, but after discontinuing the Gear VR headset in 2019, it has also stopped production. Samsung XR service. Starting from June 30, 2020, the Samsung VR Video application installed on the current Samsung VR headset will not work properly, and the application will be removed from the Oculus Store and will be available on Gear VR HMD on September 30. The Odyssey headset was disabled.

Samsung did not have the technology/funds to continue to develop VR. At that time, Samsung stated that it would continue to participate in the VR/AR ecosystem.

As a world-renowned company, Samsung is among the best in mobile phone and other fields, and as VR/AR is a cutting-edge technology, Samsung will not let it go. Now it seems that Samsung is not giving up on VR/AR, but is returning with dominance. < /p>

Sina VR speculates that Samsung AR glasses are not a cooperation project with Microsoft, but are being carried out simultaneously with the Microsoft project as a separate project. By then, Samsung AR glasses and Microsoft cooperation project products may be sold at the same time. The two have no influence. Samsung is rumored to be developing AR glasses, and giants are vying to seize the market 3

According to Korean IT News, the Korean company Samsung has begun designing an AR headset that will use holographic imaging technology. Developed jointly by the company and the Advanced Technology Research Institute (Samsung Advanced Technology Research Institute), the technology stipulates that the interference of waves will be used to form a three-dimensional image. A special single-chip system based on Exynos chips. The AR headset will use Android as the operating system. Currently, the development of the device is in the prototype stage. The company is actively working with American DigiLens on AR and VR technologies. The newspaper noted that now Samsung has confirmed the release date of the device.

At the same time, South Korea IT News wrote that Apple will launch its first headset at the end of this year and will equip it with a microOLED screen. At the same time, the display will not be placed on a glass substrate, but on a chip board: in this way, the size and power consumption of the device can be reduced, the publication writes.

Korean IT news sources claim that the device’s application processor (AP) is being designed as part of the M1 chip and the operating system will be based on iOS. In early February, Apple accidentally revealed that it would be called realityOS.

The publication writes that the company has completed a review of the resources needed to mass-produce the new headphones.