The chairman of Longrich has been involved in some legal issues.

Longliqi is a brand of Jiangsu Longliqi Biotechnology Co., Ltd. It mainly operates more than 1,000 varieties in eight series including cosmetics, household detergents, health care products, furniture, real estate, and logistics. Longliqi has established eight major R&D institutions around the world.

They are Longrich Health Innovation Center, Longrich Health Cosmetics Research Institute, Tsinghua University Longrich Biotechnology Research Institute, Jiangnan University (State Key Laboratory of Food Science and Technology) and Jiangsu Longrich Biotechnology Co., Ltd. Joint Food Research Institute, Longrich Headquarters R&D Center, Longrich Postdoctoral Research Workstation, Longrich Enterprise Academician Workstation, and Longrich R&D Center.

The establishment of eight major scientific research institutions marks the further upgrade of Longrich's product structure and technological content, and a new stage in attracting high-end daily chemical talents and contributing to the revitalization of the national industry. The Longrich trademark has been registered in 138 countries and regions around the world. By the end of 2015, Longrich had established branches and agents in more than 30 countries and regions, mainly operating Longrich's own brands.

Chairman of Longliqi—Xu Zhiwei, Chairman of Jiangsu Longliqi Biotechnology Co., Ltd.

Delegate to the People’s Congress of Jiangsu Province, senior economist, MBA, once specially appointed in human resources management and strategy Song Zhenqin, an expert in the field of planning, and Qian Gangji, a management prodigy, teach business management. Jiangsu Longliqi Group, led by Xu Zhiwei, has been developing steadily and healthily at an average annual rate of more than 40% over the past 30 years.

In 2002, the "Longliqi" trademark was recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce. At the "China (Shanghai) International Beauty, Cosmetic and Cleansing Products Expo", Jiangsu Longliqi Biotechnology Co., Ltd. won the The first Top Ten Competitive Brands in China, and Xu Zhiwei won the title of Chinese Cosmetics Person of the Year.