Xtep (China) Co., Ltd. is located at No. 431, Detai Road, Qingmeng Industrial Park, Quanzhou City, Fujian Province, China. It is a comprehensive development, production and sales company of sports shoes, clothing, bags, hats, balls and socks. A large-scale sporting goods enterprise whose main business is.
In 2001, the company’s president Ding Shuibo, with his keen and unique vision, founded Xtep, the first fashionable sports brand in China, and pioneered a new model of entertainment stars endorsing sporting goods, shaping the fashion for the Xtep brand. The rebellious and maverick personality has promoted the implementation of Xtep's brand differentiation strategy and led Xtep into a new era. With the continuous expansion of the company's business scale and the vigorous development of the sales market, Xtep's leading position in the industry has continued to consolidate. Xtep has become a representative of the fashionable genre in China's sporting goods. The company currently has 5,800 employees, 45 internationally leading sewing lines, and 10 molding lines. It has branches in various provinces, municipalities, and autonomous regions in mainland China, with outlets all over the country. While striving to expand the domestic market, Xtep also targets the global market with a far-sighted business strategy. Its products have been exported to more than 40 countries and regions on five continents, and are deeply trusted and praised by global merchants. The first level.
Over the past few years, Xtep has created a unique set of unique culture suitable for its own brand. With the support of a strong and unique brand culture, Xtep has taken the development goal of "the world's first fashion and sports brand" as its own mission. During Xtep's legendary development process, it has won many honors and won the "China Famous Brand Product" twice in a row. " title; obtained the "China Well-known Trademark" certified by the People's Court and the State Administration for Industry and Commerce respectively; obtained the honorary titles of "Export Inspection Exemption" and "National Inspection Exemption" issued by the State Administration of Quality Supervision, Inspection and Quarantine; won the reputation of "China's World Brand Laboratory" "Top 500 Most Valuable Brands" and "No. 1 Brand in the Sports Goods Category of China Brand Annual Awards". These honors mean that Xtep has been recognized on a wider scale in society, and are also evidence of the rapid improvement of Xtep's product power, brand power, and terminal power.
As the number one brand in the field of fashion sports, Xtep has not only not separated from sports marketing, but also made extraordinary moves, actively sponsoring large-scale sports events and participating in social welfare activities: since 2004, Xtep has invested heavily in becoming the first brand of the Chinese people. *The only partner of the 10th National Games, and the exclusive right to sponsor the award-winning equipment for delegations from Jiangsu, the People's Liberation Army, Ningxia, Fujian, and Xinjiang during the 10th National Games. Xtep broke the monopoly of international sports brands on domestic high-end events
In 2006, after sponsoring the 10th National Games, Xtep once again joined forces with CCTV and the Jiangsu Provincial Sports Bureau to invest heavily to become the sole partner in the sporting goods category of the Third National Sports Conference and the leader of the Jiangsu Provincial Sports Delegation. Award equipment sponsor. At the same time, Xtep is also the exclusive industry partner of the China Amateur Basketball Open (CBO), the China University Volleyball League (CUVA), and the National Healthy Run.
In 2007, Xtep made another pioneering move by sponsoring the basketball and badminton games of the 6th Urban Games of the People's Republic of China and becoming a partner of the Six City Games; and sponsoring the National Extreme Sports Elite Competition.
In 2008, Xtep struck again and became the only partner in the sporting goods industry for the 11th National Games of the People's Republic of China. As the 2008 Beijing Olympics approaches, Xtep exclusively sponsors the "Xtep National Youth Civilization Promotion Olympic Cultural Tour" Olympic train event, sponsors the Belarusian Olympic delegation's award-winning equipment, and invests heavily in CCTV to obtain advertising broadcast rights during the Olympics. Officially launch the Olympic strategy. Xtep's "dual-track" strategic model that combines entertainment and sports has injected unlimited vitality and vitality into the company and brand, ensuring its leading position in the industry.
On June 3, 2008, Xtep ushered in its glorious day and was successfully listed on the Hong Kong Stock Exchange. It officially joined the ranks of first-tier brands and first-tier enterprises and attracted the attention of global investors and all walks of life.
Because Xtep has extended its brand culture and product style to fashion and life on the basis of sports, differentiated market strategies, and outstanding sales performance, Xtep Group and Xtep brand have left a good impression in the minds of global investors: in the next few years In the middle of the year, Xtep will gradually grow from a Chinese national brand to a world brand; Xtep will definitely have a place in the internationally renowned sporting goods camp!
In 2009, Yang Jiacheng, a wealthy businessman from Hong Kong, China, took over the Premier League Birmingham Club. Then, in early 2010, the Birmingham Club announced that Xtep would become the team’s jersey sponsor for next season. Chinese brands entered the international market!