Is it important to buy trademarks on Tmall? Anyone who has learned about Tmall’s presence knows that Tmall’s presence requires a trademark. As for how important trademarks are, let’s take a few popular categories as examples to illustrate some of Tmall’s investment requirements.

1. Some investment requirements for “Cosmetics/Perfume/Beauty Tools”

1. The registered capital shall not be less than RMB 500,000;

2. Required Qualified as a general taxpayer;

3. Self-recommended brands in the category of "cosmetics/perfume/beauty tools" need to provide a trademark registration certificate (i.e. R mark)

2. "Snacks". /Nuts/Specialties" Some Investment Requirements

1. The registered capital is not less than RMB 1 million;

2. It has been established in accordance with the law for one year or more;

3. General taxpayer qualifications are required;

4. Self-recommended brands in the "Snacks/Nuts/Specialties" category must provide a trademark registration certificate (i.e. R mark) issued by the State Trademark Administration or trademark registration acceptance Notice (i.e. TM mark)

3. Investment requirements for "digital cameras/SLR cameras/video cameras"

1. General taxpayer qualifications are required;

2. Self-recommended brands in the "Digital Camera/SLR Camera/Video Camera" category must provide a trademark registration certificate (i.e. R mark).

From the three investment requirements, we can know that the following are necessary for entry. Brand, so the ownership of the trademark must be changed during the Tmall transfer process, but for specialty stores and specialty stores, the issue here is authorization. Brand authorization

Let’s take a look at the transfer of trademarks. Issues to note:

1. The first is whether the trademark of the online store is owned by the actual controller of the online store.

There are many trademarks of Tmall online stores that are not the actual controller of the online store. When the controller applies for registration, he or she chooses trademark transfer to obtain the right to use the trademark. So when purchasing such a Tmall online store, you need to find out the actual owner of the trademark. If it has changed, and The holder is the controller of the online store, so such an online store can conduct transactions, and the entire transaction process will save a lot of unnecessary trouble.

2. Secondly, whether the Tmall online store has a trademark. There are violations and penalties.

Many merchants will use some "irregular" methods during the operation of online stores. If these operating techniques do not violate the rules of operation, then it may not matter, but if If you violate the rules of operation, Tmall Mall will punish you. Not only will you punish the Tmall online store, reduce its credibility or give you a warning, but you will also be punished accordingly for the trademark of the Tmall online store. In order to avoid being in trouble. If you suffer losses after the Tmall online store transaction, you need to clarify the actual situation of the Tmall online store trademark before transferring it.

3. Third, whether the Tmall trademark is licensed to others.

The biggest difficulty in online store trademark transfer is actually trademark licensing, because the trademark licensing relationship is not easy to handle, especially if some licensees are unwilling to terminate the license contract, which will bring a lot of trouble to everyone's trademark transfer. Obstacles, if there is a licensing relationship with the trademark, you must handle it properly, and then proceed with online store trademark transactions.

As we all know, if you want to open a Tmall store, you must have a trademark. In the process of transferring a Tmall store, the store and trademark are often transferred together, and the specific transfer fee is still It is necessary for the buyer and seller to negotiate together. The Tmall Store Trademark Transfer Office vigorously develops the e-commerce economy and has opened a number of e-commerce parks. It also pays special attention to the protection of intellectual property rights. In this way, 100% control can be achieved, which is very conducive to daily operations and management.