Ten ways to name a company

How to name a company 1. Naming in auspicious words

The auspicious naming method is the most commonly used way to name a company. Chinese characters with auspicious colors are combined to give the company name. Generally speaking, words such as "Xing", "Long", "Yuan", "Mao" and "Fa" were often displayed on the signboards of old shops. This is the reason why businessmen in the old days liked to seek good luck and pay attention to their speech. For example, the time-honored Yueshengzhai was founded in 1775. The name of the store is "Yueshengzhai", which means "prosperity in the moon and the moon"; it was the first brewery established by Chinese people. Shuanghesheng Five-Star Brewery in Beijing was founded by Shandong natives Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "a joint venture by both parties with abundant financial resources".

Company naming method 2. Catering naming method

Use ominous terms that the public likes in the names of company stores to cater to customers' happiness psychology and attract business.

Logo nomenclature is one of the top ten company naming methods. It mainly uses physical objects as symbols to highlight the distinctive characteristics of the company. Now it has developed into a part of CIS (Corporate Identification System) internationally. Partly, the famous Black Monkey Hat Shop uses a wooden black monkey as its store door to mark its historical tradition and distinguish it from other hat shops.

Company naming method 4. Brand naming method

Brand naming generally means that after a company creates a famous brand product, it then uses its own brand name as the company name, such as Shanghai's former Green Treasure Gold Pen Factory and Shanghai Phoenix Bicycle Company both named their companies after their respective brand products "Lubao Gold Pen" and "Phoenix".

Company naming method 5. Name combination method

The name combination method is to combine the company leader with the company name. This method of company naming is very good in many large companies. Examples are examples, such as the Japanese Panasonic Electric Company and the American Ford Motor Company we mentioned earlier, which all fall into this type of naming method.

How to name a company 6. Naming method with elegant character

This method of naming a store is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also named commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.

Company naming method 7. Common proverb naming method

Spoken proverbs are more colloquial to the people. The names of companies named using proverbs can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy.

Company naming method 8. Homophone naming method

Using this method of naming a company may seem like an accidental coincidence, but it is actually ulterior motives, making people read it with special interest, like a Shanghai boss Yu Pinghan named his store "Yu Liangzhi Pharmacy", which phonetically sounds the same as "have a conscience", which made the public feel that the boss was sincere in doing business and not making illicit money.

Company naming method 9. Bragging naming method

Using bragging to name the company is mainly to down-to-earthly reflect the company's advantages in terms of reputation, product quality, etc. In terms of title, it increases self-confidence, puts pressure on opponents, and gives the public a sense of trust. For example, Shanghai Jincheng Crafts Society, the significance is that I am like a Jincheng Tangchi, indestructible in the competition; Shanghai Jingyi Glasses Company, the significance is that the company can be the icing on the cake in all aspects.

Company naming method 10. Seeking foreign naming methods

Reform and opening up have opened the door for China to the world. Especially after China joined the WTO, the pace of integrating into the world has accelerated. The Chinese are willing to accept foreign things, including names, and they also need foreign people to accept our products, so a general trend of foreign names has arisen. Naming a company with a foreign name (translated) is also a good idea. Good idea.

Good company names come from good ideas; good ideas come from learning from good company names. The two complement each other. After seeing the obvious homogeneity of the market, many companies hope that when you are ready to name your company, you will have a lot of novel ideas. This is indeed a good thing to stimulate your creativity. But there is one word "degree" to keep in mind.

It is not entirely advisable for a company to choose a name that is too strange and strange, believing that "if the store name is not strange, customers will not like it", and often go eccentric in order to leave a deep impression on customers. Don't try to embellish your company's name; try to keep it simple and clear. You must know that only large companies and enterprises can have very profound names. Small companies only need to win their own market share. A mysterious name will make people confused.