Yes.

As a visual symbol of mass communication, a trademark must have a specific meaning and must clearly convey its specific information in a concise image. Therefore, a trademark that only has a beautiful image but no rich connotation cannot become a "logo". It is only a pattern or graphic at best.

At the same time, every enterprise must have multi-faceted characteristics. It is impossible to try to cover all information with one image, and it is also undesirable to try to accommodate all characteristics in one trademark. This requires designers to extract the unique attributes of the object through analysis and screening, so that it can be perfectly integrated with the visual image, thereby creating a new and distinctive symbolic representation.

The role of trademarks

Brand products win trust by quality. Trademarks are a guarantee of credibility and give people a sense of integrity. Through logos, the quality of goods can be identified and judged more quickly and accurately. High and low.

An excellent logo has a distinctive personality and visual impact, is easy to identify and remember, can guide and promote consumption, and generates beautiful associations, which helps it stand out among many products. For example, the McDonald's and Pepsi logos have played a very good role in this aspect.