Answer: Registering a trademark or purchasing a trademark can enable a company to obtain a legally protected corporate trademark. Compared with the two, transferring a trademark has more advantages. As the symbol of a company, a corporate trademark represents the culture and image of the company. Enterprise trademark names are composed of Chinese characters. How can we get a good enterprise trademark name? According to the latest statistical information released by Xinhua News Agency, the total number of Chinese characters in my country currently exceeds 80,000, but there are only more than 3,500 commonly used characters. It can be seen that there are not many phrases that want to be combined into names and have meaning. According to statistics from the General Administration of Trademark of China, there are currently more than two million registered trademarks in our country. Basically, almost all the better Chinese character combinations have been registered. This makes it more difficult for companies to apply for a trademark with a good name. Most of them Enterprises have to compromise and register a trademark that cannot fully highlight the characteristics of the enterprise itself and its products. This may cause the company to encounter obstacles in brand promotion due to the trademark name, which will directly affect the future development and growth of the company. Transferring trademarks just makes up for this shortcoming. Due to the transfer of the original registrant's business or other factors, there are currently more than 300,000 trademarks idle in my country. Most of these trademarks can indirectly or directly represent the characteristics of products, and they are relatively easy to promote. It can be seen from this that it is already very difficult for companies to register a trademark that has a certain meaning and is easy to remember. However, there is a lot of room for choice in purchasing trademarks. By purchasing trademarks, enterprises can choose trademarks that are more in line with their own enterprises and reflect their own meaning.